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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Jun, who provided information and insights for this video. This case discusses the importance of managing customer expectations and experiences in the hotel industry, particularly during the COVID-19 pandemic. It highlights business travelers' increased demand for disinfection and epidemic prevention measures and how a hotel's ability to exceed these expectations can lead to customer loyalty and repeat stays. The case provides a personal account of a customer's experience with a hotel that promptly and efficiently provided additional disinfectant wipes, exceeding the customer's expectations. The case also underscores the need for continuous innovation, the importance of empowering frontline staff to meet customer needs, and the significance of improving the overall customer consumption habits and the hotel's soft environment.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張軍為本視頻提供信息和見解。本案例討論了管理酒店業客戶期望和體驗的重要性，尤其是在COVID-19大流行期間。它強調了商務旅客對消毒和防疫措施的需求增加，以及酒店超越這些期望的能力如何導致客戶忠誠度和重複住宿。該案例提供了客戶在酒店體驗的個人帳戶，該酒店及時有效地提供了額外的消毒濕巾，超出了客戶的期望。該案例也凸顯了持續創新的必要性，授權一線員工滿足客戶需求的重要性，以及改善客戶整體消費習慣和酒店軟環境的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Customer services Hospitality industry -- Marketing Customer relations -- Management
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tang Ming, who provided information and insights for this video. This case discusses Huanglong Hotel, affiliated with the Hangzhou Grand Canal Business and Travel Group, which has strategically positioned itself as a premier destination for business travelers in Zhejiang Province. As the first international-standard hotel in the region, the Huanglong Hotel has recognized the significant business market and tailored its offerings to cater to the needs of high-end corporate guests. The hotel's marketing strategy focuses on identifying the target business traveler segment, providing personalized services, and leveraging digital platforms to promote specialized business packages, resulting in increased revenue and online visibility. However, the case highlights the ongoing challenge of optimizing the hotel's product offerings to deliver more cost-effective solutions for its business clientele.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝唐銘為本視頻提供信息和見解。本案例討論了隸屬於杭州商旅運河集團的黃龍飯店，戰略性地將自己定位為浙江省商務旅客的首選目的地。作為該地區第一家國際標準的酒店，黃龍飯店認識到了巨大的商業市場，併為其量身定製的產品以滿足高端企業客人的需求。酒店的行銷策略側重於確定目標商務旅客群體，提供個人化服務，並利用數位平臺推廣專業商務套餐，從而增加收入和在線知名度。然而，該案例凸顯了優化酒店產品供應以為其商業客戶提供更具成本效益的解決方案的持續挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
The seminar commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation) of PolyU. This was followed by Prof. Leng’s presentation. He first provided a brief background about shape memory polymers (SMP), pointing out that these smart materials can reversibly change between permanent and temporary shapes in response to changes in external stimuli such as temperature. Next, he gave an overview of the researchers from different scientific research institutions and universities around the world who specialise in SMP research, and the types of SMP materials that HIT researchers focus on. He said that SMP are hard to actuate and their recovery strength and speed are low, and so relevant solutions to these challenges are important for the development of SMP composites (SMPC). Prof. Leng then gave examples demonstrating how SMPC can be prepared through actuation methods involving different stimuli such as heat, electricity, magnetism, radio frequency, solution/water, light, etc. He mentioned that SMPC can be used to prepare various structures for aerospace, smart manufacturing, photoelectric applications, microelectromechanical systems applications, and smart clothing. After that, Prof. Leng introduced 4D printing, a novel additive manufacturing process for producing printed objects that can adaptively change their configurations/properties in response to external stimuli. He mentioned that 4D printing is important for producing a range of SMPC-based materials for biomedical applications. To conclude, Prof. Leng said that SMP research is a fast-growing emerging research field. He anticipated that shape memory smart structures incorporated with sensors, actuators, and controllers, would be widely used in aerospace, civil aviation, automotive, energy and daily life.
Event date: 15/07/2024
Speaker: Prof. LENG Jinsong
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Additive manufacturing Shape memory polymers Smart materials Polymeric composites
- Resource Type:
- Video
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PDF Video Website
Problem-solving and effective decision-making are essential skills in today’s fast-paced and ever-changing workplace. Both require a systematic yet creative approach to address today’s business concerns. This course will teach an overarching process of how to identify problems to generate potential solutions and how to apply decision-making styles in order to implement and assess those solutions. Through this process, you will gain confidence in assessing problems accurately, selecting the appropriate decision-making approaches for the situation at hand, making team decisions, and measuring the success of the solution’s implementation. Using case studies and situations encountered by class members, you will explore proven, successful problem-solving and decision-making models and methods that can be readily transferred to workplace projects.
- Keywords:
- Decision making Problem solving
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design.
In this course, developed at the Darden School of Business at the University of Virginia, we will guide you through six key phases of the design journey - Immersion, Sensemaking, Alignment, Emergence, Imagining, and Learning in Action. For each of these phases, you will explore how design thinking done well impacts innovators by inviting them to bring their authentic selves into the innovation conversation. You will examine key behaviors that bridge the gap from beginner to competency, and deepen the skills that will allow you to achieve design thinking's transformational promise. You will also hear from industry leaders from all over the world who will share valuable lessons and personal stories about how experiencing design has shaped their exciting careers.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.
Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
- Keywords:
- Strategic planning Consumer satisfaction Customer relations
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome, designers!
In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation.
Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Welcome Designers!
In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process.
We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and identify important insights about the needs and wants of others and use this information to identify the attributes of an ideal solution.
- Keywords:
- Industrial design Strategic planning Creative thinking Problem solving Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
The evolution of design has seen it become a discipline no longer limited to the concerns of a singular, specific domain and develop to become a pathway for solving complex, nonlinear problems. Design is becoming a capability-enhancing skill, equipping people with the ability to deal with uncertainty, complexity and failure.
In this course, we demonstrate how you can use design as a way of thinking to provide strategic and innovative advantage within your profession. Suitable for anyone who is curious about design and translating the processes and tools of design thinking into innovative opportunities, over 5 weeks we explore, apply and practice the design process: think, make, break and repeat.
Through introducing theoretical concepts and examining industry case studies with leading Australian design firms, we investigate design as learning about the context (the thinking part), building prototypes as tangible representations (the making part) and testing potential solutions (the breaking part). We build on this by showing the productive value of moving through the process quickly and often (the repeating part), to improve ideas and develop new insights.
Throughout the course, you will follow us through three of Australia’s most exciting design offices and learn from practicing designers and leaders in design. This insight into industry will enable you to develop a comprehensive understanding of design and the role it can and does play within the innovation landscape. You will leave this course with a set of practical tools and techniques to apply to situations within your own professional context, to translate problems into opportunities and solutions, and ultimately to innovate through design.
- Keywords:
- Creative thinking Critical thinking Creative ability in business
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Creativity concerns the development of new ideas. Throughout human history, the application of ideas has led to transformations of our daily lives and society. Modern business activity thrives on recently developed ideas, and it is through creativity that we address both challenges and opportunities. In this module, we will help you develop your implicit understanding and skills in creativity. You will be introduced to a series of creativity tools that can be used to augment the ideas you might come up with independently. Specifically, we will develop your skills in list, sticky-note, grid and alphabet brainstorming through an introduction to the principles of the tool, along with examples and an opportunity for you to have a go. A framework called the creativity diamond is used throughout the course to guide which approach to creativity to use and when.
- Keywords:
- Creative ability Creative thinking Problem solving
- Resource Type:
- PDF, Video, and Website