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Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.
Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
- Keywords:
- Strategic planning Consumer satisfaction Customer relations
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability. This course will help you understand the role of creativity and innovation in your own work and in other disciplines. It will challenge you to move outside of your existing comfort zone and to recognize the value of that exploration. This course will help you understand the importance of diverse ideas, and to convey that understanding to others. The principal learning activity in the course is a series of "differents" where you are challenged to identify and change your own cultural, habitual, and normal patterns of behavior. Beginning with a prompt, e.g. "eat something different", you will begin to recognize your own = limits and to overcome them. In addition, you are encouraged to understand that creativity is based on societal norms, and that by it's nature, it will differ from and be discouraged by society. In this course, the persistence of the creative person is developed through practice. At the same time, these exercises are constrained by concerns of safety, legality, and economics, which are addressed in their creative process.
- Keywords:
- Creative thinking Divergent thinking Problem solving
- Resource Type:
- PDF, Video, and Website
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PDF Video Website
Creativity concerns the development of new ideas. Throughout human history, the application of ideas has led to transformations of our daily lives and society. Modern business activity thrives on recently developed ideas, and it is through creativity that we address both challenges and opportunities. In this module, we will help you develop your implicit understanding and skills in creativity. You will be introduced to a series of creativity tools that can be used to augment the ideas you might come up with independently. Specifically, we will develop your skills in list, sticky-note, grid and alphabet brainstorming through an introduction to the principles of the tool, along with examples and an opportunity for you to have a go. A framework called the creativity diamond is used throughout the course to guide which approach to creativity to use and when.
- Keywords:
- Creative ability Creative thinking Problem solving
- Resource Type:
- PDF, Video, and Website
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Video
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions
- Keywords:
- Creative thinking Thought thinking Problem solving Creative ability
- Resource Type:
- Video
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Video
Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
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- Video
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Video
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
- Keywords:
- Creative thinking Creative ability Boredom
- Resource Type:
- Video
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Video
People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil Weinberg investigates this creative conundrum.
- Keywords:
- Creative ability Artificial intelligence
- Resource Type:
- Video
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Video
Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
- Keywords:
- Creative thinking Creative ability
- Resource Type:
- Video
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Others
At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.
- Keywords:
- Design -- Psychological aspects Design -- Social aspects Human engineering
- Resource Type:
- Others