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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Song Guilin, who provided information and insights for this video. This case discusses Douyin, a popular short video platform in China that has launched a 3-day, 2-night hotel room booking marketing project as part of its group buying feature. The marketing strategy involves accurately targeting customers, setting up promotional activities, and strengthening user interaction to boost hotel bookings and improve brand awareness. The outcomes of this project have shown significant improvements in sales performance, expansion of user groups, and enhanced brand recognition for the hotels involved. However, the case also highlights the challenges of intensified market competition and the need for hotels to build trust and improve their data analysis capabilities to optimize their marketing strategies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝宋桂林為本視頻提供信息和見解。本案例討論了中國流行的短視頻平臺抖音，作為其團購功能的一部分，推出了一個3天2晚的酒店房間預訂營銷專案。行銷策略包括準確定位客戶、設置促銷活動和加強用戶互動，以促進酒店預訂並提高品牌知名度。該專案的成果表明，相關酒店的銷售業績、用戶群體擴大和品牌知名度都有顯著提高。然而，該案例也凸顯了市場競爭加劇的挑戰，以及酒店建立信任和提高數據分析能力以優化行銷策略的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
Most professions these days require more than general intelligence. They require in addition the ability to collect, analyze and think about data. Personal life is enriched when these same skills are applied to problems in everyday life involving judgment and choice. This course presents basic concepts from statistics, probability, scientific methodology, cognitive psychology and cost-benefit theory and shows how they can be applied to everything from picking one product over another to critiquing media accounts of scientific research. Concepts are defined briefly and breezily and then applied to many examples drawn from business, the media and everyday life.
What kinds of things will you learn? Why it’s usually a mistake to interview people for a job. Why it’s highly unlikely that, if your first meal in a new restaurant is excellent, you will find the next meal to be as good. Why economists regularly walk out of movies and leave restaurant food uneaten. Why getting your picture on the cover of Sports Illustrated usually means your next season is going to be a disappointment. Why you might not have a disease even though you’ve tested positive for it. Why you’re never going to know how coffee affects you unless you conduct an experiment in which you flip a coin to determine whether you will have coffee on a given day. Why it might be a mistake to use an office in a building you own as opposed to having your office in someone else’s building. Why you should never keep a stock that’s going down in hopes that it will go back up and prevent you from losing any of your initial investment. Why it is that a great deal of health information presented in the media is misinformation.
- Keywords:
- Reasoning Problem solving Critical thinking Decision making
- Resource Type:
- MOOC
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Others
The Library produced short Cantonese tutorials and organized workshops on SPSS and has subscribed to Linkedin Learning (former Lynda.com) and SAGE Research Methods Videos which provides SPSS online courses and tutorials. Of course, we also have books! There are also free websites you can use to learn SPSS.
- Keywords:
- SPSS (Computer file) Statistics -- Data processing Statistics -- Computer programs
- Resource Type:
- Others
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MOOC
Handling statistical data is an essential part of psychological research. However, many people find the idea of using statistics, and especially statistical software packages, extremely daunting. This free course, Getting started with SPSS, takes a step-by-step approach to statistics software through seven interactive activities. No statistics software is needed.
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- MOOC
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Video
SPSS Statistics is a software package used for interactive, or batched, statistical analysis. Learn how to use it in this full course.
💻 Download course files here: https://drive.google.com/drive/folder...
✏️ Course created by Barton Poulson from datalab.cc.
🔗 Check out the datalab.cc YouTube channel: / datalabcc
🔗 Watch more free data science courses at http://datalab.cc/
⭐️ Course Contents ⭐️
(0:00:00) Welcome
(0:02:33) Versions, Editions, & Modules
(0:08:10) Taking a Look
(0:15:20) Sample Data
(0:19:10) Graph board Templates
(0:28:17) Bar Charts
(0:34:00) Histograms
(0:37:30) Scatterplots
(0:44:30) Frequencies
(0:53:00) Descriptives
(1:01:00) Explore
(1:12:00) Labels & Definitions
(1:23:00) Entering Data
(1:26:00) Importing Data
(1:37:00) Hierarchical Clustering
(1:48:00) Factor Analysis
(2:03:00) Regression
(2:15:00) Next Steps
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- Video
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Others
Python can be easy to pick up whether you're a first time programmer or you're experienced with other languages. The following pages are a useful first step to get on your way writing programs with Python!
- Subjects:
- Computing
- Keywords:
- Python (Computer program language) Computer programming Information visualization Computer science
- Resource Type:
- Others
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Courseware
This course explores the concepts and algorithms at the foundation of modern artificial intelligence, diving into the ideas that give rise to technologies like game-playing engines, handwriting recognition, and machine translation. Through hands-on projects, students gain exposure to the theory behind graph search algorithms, classification, optimization, reinforcement learning, and other topics in artificial intelligence and machine learning as they incorporate them into their own Python programs. By course’s end, students emerge with experience in libraries for machine learning as well as knowledge of artificial intelligence principles that enable them to design intelligent systems of their own.
- Course related:
- COMP3011 Design and Analysis of Algorithms, COMP1001 Problem Solving Methodology in Information Technology, COMP4434 Artificial Intelligence, and COMP2011 Data Structures
- Subjects:
- Human-Computer Interaction and Computing
- Keywords:
- Computer programming Computer science Python (Computer program language) Artificial intelligence
- Resource Type:
- Courseware
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Others
CSI produces five primary software packages: SAP2000, CSiBridge, ETABS, SAFE, and PERFORM-3D.
Each of these programs offers unique capabilities and tools that are tailored to different types of structures and problems, allowing users to find just the right solution for their work. SAP2000 is intended for use on civil structures such as dams, communication towers, stadiums, industrial plants and buildings. CSiBridge offers powerful parametric design of concrete and steel bridges. ETABS has been developed specifically for multi-story commercial and residential building structures, such as office towers, apartments and hospitals. The SAFE System provides an efficient and powerful program for the analysis and design of concrete slabs and foundations, with or without post-tensioning. PERFORM-3D is a highly focused nonlinear tool offering powerful performance based design capabilities.
With its uniquely qualified staff of professional structural engineers, researchers, academicians, and its worldwide involvement in the structural engineering community, CSI has been at the forefront of structural software development for nearly four decades. With CSI products you can be confident that you have the finest structural engineering software available, backed by a company with an unmatched record of innovation, and an unrivaled commitment to meet the ever-evolving needs of the profession.
- Course related:
- CSE48405 Design Project For Structural and Fire Engineers
- Keywords:
- Structural design Architectural design Building -- Data processing Computer-aided design
- Resource Type:
- Others
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Others
The IEA is committed to shaping a secure and sustainable energy future for all
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Others
In these comprehensive video courses, created by Santiago Basulto, you will learn the whole process of data analysis. You'll be reading data from multiple sources (CSV, SQL, Excel), process that data using NumPy and Pandas, and visualize it using Matplotlib and Seaborn, Additionally, we've included a thorough Jupyter Notebook course, and a quick Python reference to refresh your programming skills.
- Course related:
- AMA1600 Fundamentals of AI and Data Analytics and AMA1751 Linear Algebra
- Subjects:
- Mathematics and Statistics and Computing
- Keywords:
- Computer programming Computer science Python (Computer program language)
- Resource Type:
- Others