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The seminar began with a warm welcome by Prof. ZHANG Weixiong, Associate Director of PAIR, followed by a brief introduction of the speaker by Prof. ZHANG Chengqi, Chair Professor of Artificial Intelligence. Prof. Liu kick-started his presentation by outlining the key milestones in the evolution of robotics, and pointed out that human-centred intelligent robots should be able to co-exist, cooperate and collaborate with humans. He stated that robotics is a truly interdisciplinary field that combines engineering, science and humanities. Next, through a series of case studies, Prof. Liu examined how intelligent robots have been designed to work alongside humans in various applications, including civil infrastructure maintenance, construction, and manufacturing. He then discussed the dynamics of collaboration between humans and robots, and examined issues such as trust, computational modelling, physical and cognitive workload, brain-robot interface and human-centred design. By reflecting on the lessons learnt from these case studies, Prof. Liu highlighted both successes and challenges. At the end of his presentation, Prof. Liu emphasised that human-robot teaming is an interdisciplinary field. He also pointed out some areas for further development in the field, highlighting the many opportunities in robotics.
Event date: 10/10/2024
Speaker: Prof. LIU Dikai
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing and Mechanical Engineering
- Keywords:
- Human-robot interaction Robotics Artificial intelligence
- Resource Type:
- Video
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Others
Maker education and the maker movement is all about project-based or problem-based learning. It relies on hands-on, collaborative experiences where projects focus on solving real problems in order to demonstrate learning.
Maker education originated from the maker movement in 2005 and gained traction in large part due to Make magazine and the popularity of events like Maker Faires. This movement brought together DIY-ers, hobbyists, and tinkerers from all different backgrounds who wanted to improve the world around them through collaboration and experimentation.
This emphasis on discovery through creating is at the heart of maker education—and the maker education movement.
- Keywords:
- Maker movement in education Makerspaces Maker movement Makerspaces in libraries
- Resource Type:
- Others
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MOOC
The metaverse isn’t just for gamers or developers, it will be for everyone. In this free course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses.
Understand the metaverse fundamentals
Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from communication and collaboration to NFTs and cryptocurrency, from avatars and devices to platforms and game engines. You’ll learn about augmented reality (AR), virtual reality (VR), extended reality, NFTs, blockchain, web3, cryptocurrency, and more.
Discover new ways to connect, learn, and work
The metaverse provides new ways to connect people, websites, platforms and realities. You’ll explore how it will enhance online social experiences, the future of work and learning.
Opportunities for professionals and businesses
The metaverse will be built by everyone, with creative and practical applications being developed every day by imaginative people. Learn how the metaverse will be applied in areas like healthcare, education, city planning, art, and more—and how you can start creating these experiences today. You’ll also learn how the metaverse can make the world a more diverse, equitable, and inclusive place.
By the end of the course, you’ll be equipped with the fundamental knowledge of the metaverse to determine future areas of interest, learning, or professional growth.
- Subjects:
- Computing
- Keywords:
- Information technology -- Social aspects Blockchains (Databases) Metaverse Mixed reality Cryptocurrencies Shared virtual environments
- Resource Type:
- MOOC
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Hu Dongwen, who provided information and insights for this video. The case discusses the digital marketing strategy employed by the Courtyard by Marriott Hotel in Chongli, China, to target the growing parent-child travel market. The key elements of the strategy include enriching the product line with specialized parent-child offerings, cross-border collaborations to enhance the customer experience, and leveraging digital marketing channels to increase brand awareness and traffic. This multi-pronged approach significantly improved the hotel's popularity, built a strong brand reputation, and led to a substantial customer base and revenue growth.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝胡東文為本視頻提供信息和見解。本案例探討了中國崇禮萬怡酒店為瞄準不斷增長的親子旅遊市場而採用的數字行銷策略。該戰略的關鍵要素包括通過專門的親子產品豐富產品線，跨境合作以增強客戶體驗，以及利用數位行銷管道提高品牌知名度和流量。這種多管齊下的方法顯著提高了酒店的知名度，建立了強大的品牌聲譽，並帶來了可觀的客戶群和酒店收入增長。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Luo Jiangwei, who provided information and insights for this video. This case discusses a collaboration between Feizhu (Fliggy) and Macau Pass to launch a co-branded card that offers discounts and benefits for Macau travelers. The marketing strategy involves using the co-branded card to create brand awareness around "Visiting Hong Kong and Macau on Fliggy," integrating online and offline experiences and leveraging Fliggy's and Macau's marketing resources and channels. The partnership has already succeeded, with thousands of Macau hotel bookings made through Fliggy using the co-branded card. It has prospects for further expansion of the Macau customer base. However, the case also highlights challenges around coordinating between government, companies, and customers and managing the high costs associated with such collaborative projects.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝羅江威為本視頻提供信息和見解。本案例討論了飛豬與澳門通合作推出聯名卡，為訪澳旅客提供折扣和優惠。行銷策略包括利用聯名卡，圍繞「飛豬遊港澳」打造品牌知名度，整合線上線下體驗，並利用飛豬和澳門的營銷資源和管道。此次合作已經取得了成功，數以千計的澳門酒店通過飛豬使用聯名卡預訂，並有望進一步擴大澳門客戶群。然而，該案例也凸顯了政府、公司和客戶之間協調以及管理與此類合作專案相關的高成本的挑戰。
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
Networking is, as its name implies, work. And like any job, networking takes skills.
That's right: there’s more to the networking hustle than showing up at an event and hitting the bar. (It takes more than inviting someone to meet for a cup of coffee, too.) Networking has its own skillset, one that you have to work to hone. But luckily, you can get good at networking. Here's a guide on how to network—from how to view this often-dreaded activity to what to say and how to keep the conversation going.
- Keywords:
- Job hunting Career development Interpersonal relations Business networks Social networks
- Resource Type:
- Others
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Others
Picture this: You step into an elevator, and right after you steps in a well-dressed woman. She looks familiar, and as you squint your eyes you realize she is the CEO of the company where you’ve always wanted to work, a woman who you once met earlier in your career. She presses the button for floor 43. Can you tell her who you are, what your goals are, and leave a memorable impression before the elevator stops? The answer, of course, is yes – if you have a good elevator pitch!
This guide will give you the tools to craft a winning elevator pitch. It will take you through the elements of an elevator pitch, how to draft and practice the pitch, and how to deliver it successfully to anyone, whether it’s the CEO in the elevator or a person you bump into at a networking event.
- Keywords:
- Business presentations Job hunting Employment interviewing Interviewing
- Resource Type:
- Others
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Others
Your resume should contain the right soft skills to land a job. We’ve got the top 10 soft skills and 115+ examples by job type, experience level and resume format for you to add to your resume.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others