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Hangzhou Grocery Market | GreatCase100
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- 0:02:09
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjE2MA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Ding Chaoi who provided information and insights for this video.