Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Case Study

Innovative Dining Offerings A Case of Kowloon Shangri-La

Kowloon Shangri-La stands out with innovative F&B offerings like affordable “Moonlight Hours” Chinese desserts and the eco-friendly Buffet-Box in partnership with CHOMP. However, it faces various challenges including maintaining profitability for low-priced luxury desserts, aligning takeaway concepts with luxury guest expectations, and accurately forecasting Buffet-Box demand to truly minimize food waste.

Subjects:: Food and Beverage and Hotel, Travel and Tourism
Keywords:: Hotel management Food service management Restaurant management
Resource Type:: Case Study

Case Study

Smart Hotel Technologies and Services: The Role of 5G technology at W Hong Kong

W Hong Kong, in partnership with SmarTone, offers guests high-speed 5G connectivity and innovative features like a 5G-powered service robot to enhance the guest experience and promote digital engagement. However, challenges include limited guest awareness of 5G benefits, the risk of losing competitive advantage as 5G becomes standard in hotels, and operational vulnerabilities if the network provider experiences service disruptions.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing 5G mobile communication systems Robots Industrial
Resource Type:: Case Study

Case Study

Navigating the Challenges and Opportunities of Kai Tak Sports Park: Elevating Hong Kong's “Sportainment” Experience

Kai Tak Sports Park, Hong Kong’s largest sports and entertainment complex, opened in 2025 with high-profile events like Coldplay’s concert and the Hong Kong Sevens. While the venue impressed with its world-class facilities and increased capacity, challenges emerged around sound quality, catering shortages, crowd management, transport logistics, and community noise concerns. Addressing these issues and refining event operations will be crucial for the park to realize its ambition as a global sportainment destination.

Subjects:: Hotel, Travel and Tourism
Keywords:: Sports facilities Parks China -- Hong Kong Stadiums
Resource Type:: Case Study

Case Study

Differentiation and Sustainability at Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong stands out with eight Michelin stars, curated local experience packages, and pioneering sustainability initiatives like low-carbon spirits. However, ensuring guest understanding of eco-friendly changes, managing operational risks in off-site tours, and justifying premium-priced packages amid competition from online travel platforms and DIY options remain challenging for the hotel.

Keywords:: Hospitality industry Hotel management Social responsibility of business
Resource Type:: Case Study

Case Study

Leveraging AI for Internal Communications: Opportunities and Challenges

AI is transforming internal communications by enabling faster content creation, personalized messaging, and real-time translation, boosting productivity and engagement. However, challenges remain around content accuracy, potential bias, and data security, as organizations must ensure that AI-generated communications are reliable and sensitive information is protected from privacy and cybersecurity risks.

Keywords:: Employees -- Effect of technological innovations on Data protection Artificial intelligence Computer security
Resource Type:: Case Study

Case Study

Harnessing AI for Enhanced Scheduling: A Case of Orquest

Orquest uses AI-driven workforce management to optimize staff scheduling for companies like McDonald’s and ZARA, improving efficiency and employee satisfaction. While AI streamlines scheduling and reduces administrative workload, challenges remain in ensuring data quality, digital literacy, and maintaining the human touch needed to address nuanced employee needs and well-being.

Keywords:: Personnel management Artificial intelligence Scheduling
Resource Type:: Case Study

Case Study

Singapore Airlines – Navigating Competition While Sustaining Excellence

Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.

Subjects:: Hotel, Travel and Tourism
Keywords:: Singapore Airlines Airlines -- Management Singapore
Resource Type:: Case Study

Case Study

Harnessing the power of Social Media and AI: A Case of Klook

Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook.

Subjects:: Hotel, Travel and Tourism
Keywords:: Travel -- Computer network resources
Resource Type:: Case Study

Case Study

Robot Bartenders on Board!

Royal Caribbean International’s Bionic Bar features robot bartenders that mix and serve drinks, offering guests a unique blend of efficiency and entertainment. However, the experience is limited to nine ships, and the lack of human interaction and potential technical issues may impact guest satisfaction and the overall bar atmosphere.

Subjects:: Hotel, Travel and Tourism
Keywords:: Royal Caribbean Cruise Line Customer satisfaction Robots Industrial Human-robot interaction
Resource Type:: Case Study

Case Study

Adventure at Your Fingertips: A Case of Royal Caribbean International

Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.

Subjects:: Hotel, Travel and Tourism
Keywords:: Royal Caribbean Cruise Line Cruise lines Mobile apps
Resource Type:: Case Study

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Innovative Dining Offerings A Case of Kowloon Shangri-La

Smart Hotel Technologies and Services: The Role of 5G technology at W Hong Kong

Navigating the Challenges and Opportunities of Kai Tak Sports Park: Elevating Hong Kong's “Sportainment” Experience

Differentiation and Sustainability at Four Seasons Hotel Hong Kong

Leveraging AI for Internal Communications: Opportunities and Challenges

Harnessing AI for Enhanced Scheduling: A Case of Orquest

Singapore Airlines – Navigating Competition While Sustaining Excellence

Harnessing the power of Social Media and AI: A Case of Klook

Robot Bartenders on Board!

Adventure at Your Fingertips: A Case of Royal Caribbean International

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