Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Case Study

Singapore Airlines – Navigating Competition While Sustaining Excellence

Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.

Subjects:: Hotel, Travel and Tourism
Keywords:: Singapore Airlines Airlines -- Management Singapore
Resource Type:: Case Study

Case Study

Importance of Roster Planning: A Case of Cathay Pacific

Cathay Pacific, Hong Kong’s flagship airline, faced major criticism after mass flight cancellations during peak travel periods, exposing weaknesses in crew planning and digital resource management. While new digital systems and bonuses aim to address staffing issues, concerns remain about pilot fatigue, safety, and the airline’s ability to sustainably support future fleet expansion.

Subjects:: Hotel, Travel and Tourism
Keywords:: Cathay Pacific Airways China -- Hong Kong Airlines -- Employees Airlines -- Management
Resource Type:: Case Study

Case Study

Surviving Financial Downfall: A Case of Hong Kong Airlines

Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Hong Kong Airlines Airlines -- Management
Resource Type:: Case Study

MOOC

Introduction to air transportation and aviation management

Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.

Subjects:: Aeronautical and Aviation Engineering and Logistics
Keywords:: Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
Resource Type:: MOOC

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Singapore Airlines – Navigating Competition While Sustaining Excellence

Importance of Roster Planning: A Case of Cathay Pacific

Surviving Financial Downfall: A Case of Hong Kong Airlines

Introduction to air transportation and aviation management

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