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Results for: Affiliation Hong Kong Polytechnic University Keywords Hotels -- Pet accommodations

Case Study

Niche Marketing Approach: The Case of WM Hotel Hong Kong

WM Hotel Hong Kong, part of IHG’s new Vignette Collection, targets nature lovers and pet owners with unique offerings like glamping and pet-friendly packages. However, its remote Sai Kung location limits appeal to general leisure travelers, and low brand recognition—compounded by minimal advertising and weak search engine presence—further challenges its ability to compete with established luxury hotels in more central locations.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hotels -- Pet accommodations Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Case Study

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