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Results for: Affiliation Hong Kong Polytechnic University Keywords Internet advertising

Case Study

Content Monitoring Technology in Marketing: A Case of PropertyVIEW

PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Hospitality industry -- Marketing Internet advertising

Resource Type:

Case Study

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