Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Case Study

The Hong Kong Golf Club – Balancing Prestige, Access, and Land Use

The Hong Kong Golf Club (HKGC), established in 1889, operates two premier golf courses and offers memberships, retail, catering, training, and venue rental. Despite its rich history and contributions to local golf, HKGC faces criticism over high costs limiting accessibility and ongoing debates about repurposing its land for public housing.

Subjects:: Hotel, Travel and Tourism
Keywords:: Golf L use China -- Hong Kong Clubhouses
Resource Type:: Case Study

Case Study

Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong

Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Largest Airline in the Middle East: A Case of Emirates

Emirates is renowned for its luxurious First Class, innovative amenities, and award-winning inflight entertainment. The introduction of Premium Economy targets affordable luxury, but limited availability and high demand present challenges. Additionally, maintaining consistent service quality across diverse offerings and routes requires significant operational resources as the airline continues to expand.

Subjects:: Hotel, Travel and Tourism
Keywords:: Emirates (Airline) Airlines Customer services Air travel
Resource Type:: Case Study

Case Study

ANA’s Financial Services – Enhancing Loyalty Through Innovation

All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members.

Subjects:: Hotel, Travel and Tourism
Keywords:: Japan Customer loyalty programs Airlines --Marketing Airlines Customer loyalty
Resource Type:: Case Study

Case Study

Uma Nota – Bringing Nipo Brasileiro Cuisine to the Global Stage

Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity.

Subjects:: Food and Beverage
Keywords:: Restaurants -- Marketing China -- Hong Kong Restaurant management Restaurants
Resource Type:: Case Study

Case Study

Amico 1890 – Building Community Through Food and Creativity

Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth.

Subjects:: Food and Beverage
Keywords:: Restaurants -- Marketing China -- Hong Kong Restaurants
Resource Type:: Case Study

Case Study

Gen Z at Work — Redefining the Modern Workplace

Gen Z, now 30% of the global workforce, is reshaping workplace culture with demands for flexibility, such as remote work and micro-retirement breaks. While these trends can boost motivation and well-being, they also challenge HR managers to balance productivity, job continuity, and evolving employee expectations.

Subjects:: Hotel, Travel and Tourism
Keywords:: Personnel management Generation Z
Resource Type:: Case Study

Case Study

Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.

Subjects:: Food and Beverage
Keywords:: Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
Resource Type:: Case Study

Case Study

Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel

Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Preserving Heritage: The Challenges and Prospects of the Star Ferry in Hong Kong

The Star Ferry, a historic icon of Hong Kong, faces ongoing financial struggles despite fare increases and efforts to diversify revenue through events and pier renovations. Doubts persist about the company’s ability to deliver high-quality events and upgrades, while concerns remain over integration with the harbourfront and potential noise disturbances for nearby residents.

Subjects:: Hotel, Travel and Tourism
Keywords:: Historic sites Ferries China -- Hong Kong
Resource Type:: Case Study

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The Hong Kong Golf Club – Balancing Prestige, Access, and Land Use

Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong

Largest Airline in the Middle East: A Case of Emirates

ANA’s Financial Services – Enhancing Loyalty Through Innovation

Uma Nota – Bringing Nipo Brasileiro Cuisine to the Global Stage

Amico 1890 – Building Community Through Food and Creativity

Gen Z at Work — Redefining the Modern Workplace

Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel

Preserving Heritage: The Challenges and Prospects of the Star Ferry in Hong Kong

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