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University of California, Davis
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Video
People are now regularly interacting with voice assistants (VAs), which are conversational agents that allow users to use spoken language to interface with a machine to complete tasks. The huge adoption and daily use of VAs by millions of people - and its increasing use for financial, healthcare, and educational applications - raises important questions about the linguistic and social factors that affect spoken language interactions with machines.
We are exploring issues of linguistic and social biases that impact speech communication in human-computer interaction - particularly during cross-language transfer, learning, or adaptation of some kind. In this talk, I will present two case studies illustrating some of our most recent work in this area. The first study looks at a case of cross-language ASR transfer. We find systematic linguistic and phonetic disparities in language transfer by machines trained on a source language to speech recognition of a novel target, low-resource language. The second study looks at a case of social bias in word learning by humans using voice-enabled apps. We find the word learning is inhibited when there are mismatching social cues presented by the voice and the linguistic information.
Together, along with highlights from other ongoing work in my lab, the aim of this talk is to underscore that human-computer linguistic communication is a rich testing ground for investigating issues in speech and language variation. Examining linguistic variation during HCI can enrich and elaborate linguistic theory, as well as present opportunities for linguists to provide insights for improving both the function and fairness of these technologies.
Event date: 25/03/2025
Speaker: Professor. Georgia ZELLOU (University of California, Davis)
Hosted by: Faculty of Humanities
- Subjects:
- Communication and Language and Languages
- Keywords:
- Linguistics English language -- Variation Speech processing systems English language -- Spoken English Human-computer interaction
- Resource Type:
- Video
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MOOC
To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. — Jeff Boss, Forbes
Adaptability refers to your ability change your actions, course, or approach in order to suit different conditions or environments. Adaptability implies a sense of personal choice, of purposefully navigating—rather than being driven by—changing circumstances.
Resilience is the capacity to recover quickly from difficulties. Resilience gives you the ability to bounce forward with new insights and learning you can carry into the future.
Both adaptability and resilience include the ability to assess an evolving situation from multiple perspectives, to shift thinking and viewpoint, and to choose the best response. Adaptable people flourish amidst chaos while inflexible people flounder. Adapters find openings in situations where others only see closure. This 4-module course will give you knowledge and tools to become more adaptable and resilient in your workplace and in your life.
- Keywords:
- Adaptability (Psychology) Resilience (Personality trait) Change (Psychology)
- Resource Type:
- MOOC
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e-book
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners. In these profiles, we see teachers and researchers relying on colleagues and on transnational scholarship to build initiatives that are both well suited to their specific environments and can serve as regional and often global models. Their struggles and achievements offer insights to colleagues in similar locales and across borders who seek to establish, enhance, and assess their own work as designers of writing programs. An introduction and three section essays by the editors illuminate themes that inform this collection. Growing networks of initiators and scholars and survey results from the International WAC/WID Mapping Project exemplify the argument of this collection for transnational exchange and collaboration.
- Subjects:
- English Language
- Keywords:
- Textbooks Academic writing
- Resource Type:
- e-book
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MOOC
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
- Subjects:
- Marketing and Statistics and Research Methods
- Keywords:
- Quantitative research Marketing research
- Resource Type:
- MOOC
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MOOC
go in-depth with qualitative market research methods, from design to implementation to analysis.
- Course related:
- HTM3205 Analysing and Interpreting Research
- Subjects:
- Statistics and Research Methods and Marketing
- Keywords:
- Marketing research Qualitative research
- Resource Type:
- MOOC