PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Chee, Wing Yan Olivia Language Chinese

Case Study

Klook Marketing Case Study | GreatCase100

This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism -- Marketing Marketing Travel -- Computer network resources

Resource Type:

Case Study

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.