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Results for: Creator / Instructor Cheng, Yujun Language English

Case Study

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing China -- Nanjing (Jiangsu Sheng) Food habits Hospitality industry -- Marketing

Resource Type:

Case Study

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