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Results for: Creator / Instructor Ding, Chao Language English

Case Study

Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism China -- Hangzhou Tourism -- Marketing Markets -- China -- Hangzhou

Resource Type:

Case Study

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