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Results for: Creator / Instructor Fung, Clare Keywords Airlines -- Management

Case Study

Singapore Airlines – Navigating Competition While Sustaining Excellence

Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.

Subjects:

Hotel, Travel and Tourism

Keywords:

Singapore Airlines Airlines -- Management Singapore

Resource Type:

Case Study
Case Study

Importance of Roster Planning: A Case of Cathay Pacific

Cathay Pacific, Hong Kong’s flagship airline, faced major criticism after mass flight cancellations during peak travel periods, exposing weaknesses in crew planning and digital resource management. While new digital systems and bonuses aim to address staffing issues, concerns remain about pilot fatigue, safety, and the airline’s ability to sustainably support future fleet expansion.

Subjects:

Hotel, Travel and Tourism

Keywords:

Cathay Pacific Airways China -- Hong Kong Airlines -- Employees Airlines -- Management

Resource Type:

Case Study
Case Study

Surviving Financial Downfall: A Case of Hong Kong Airlines

Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Hong Kong Airlines Airlines -- Management

Resource Type:

Case Study

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Singapore Airlines – Navigating Competition While Sustaining Excellence

Importance of Roster Planning: A Case of Cathay Pacific

Surviving Financial Downfall: A Case of Hong Kong Airlines

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