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Results for: Creator / Instructor Fung, Clare Keywords Amusement parks

Case Study

Entering the Decline Stage? A Case of Noah’s Ark Hong Kong

Noah’s Ark Hong Kong, located in Ma Wan Island, offers family activities, educational programs, and event venues. However, limited attractions and lack of a distinctive experience hinder its competitiveness against major parks like Disneyland and Ocean Park, making it challenging to attract visitors and maintain market share.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Hong Kong Amusement parks

Resource Type:

Case Study
Case Study

Hong Kong Disneyland: Differentiation Strategies in a Competitive Theme Park Market

Hong Kong Disneyland (HKDL) has achieved record profits by localizing offerings, forming strategic partnerships, and hosting unique seasonal events. Despite these successes, HKDL faces challenges from its limited size and increasing competition from larger regional theme parks, which may restrict expansion opportunities and impact its long-term market share.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Hong Kong Amusement parks

Resource Type:

Case Study
Case Study

Ocean Park’s Strategic Shift: From Theme Park to Conservation and Education Destination

Ocean Park is transforming into a conservation and education destination, launching initiatives like Ocean Park Academy, Mission R, and in-park conservation projects. While these efforts enhance learning and sustainability, the park faces challenges in balancing its new educational focus with its traditional amusement appeal to retain a broad visitor base.

Subjects:

Hotel, Travel and Tourism

Keywords:

Public marine aquariums China -- Hong Kong Amusement parks

Resource Type:

Case Study

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Entering the Decline Stage? A Case of Noah’s Ark Hong Kong

Hong Kong Disneyland: Differentiation Strategies in a Competitive Theme Park Market

Ocean Park’s Strategic Shift: From Theme Park to Conservation and Education Destination

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