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Results for: Creator / Instructor Fung, Clare Keywords Blockchains (Databases)

Case Study

Blockchain Technology in Hotel Industry: A Case of Shangri-La Hotels & Resorts

Shangri-La Group’s blockchain-based loyalty program, Shangri-La Circle, uses tokenization to securely manage customer rewards and bookings, reducing reliance on third-party sites and enhancing transparency. While blockchain boosts trust and data security, challenges include costly integration with legacy hotel systems and ongoing concerns about privacy and compliance with data protection regulations.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hotel management Hospitality industry -- Information technology Blockchains (Databases) Customer loyalty programs

Resource Type:

Case Study

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