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Fung, Clare
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China -- Hong Kong
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Case Study
Kai Tak Sports Park, Hong Kong’s largest sports and entertainment complex, opened in 2025 with high-profile events like Coldplay’s concert and the Hong Kong Sevens. While the venue impressed with its world-class facilities and increased capacity, challenges emerged around sound quality, catering shortages, crowd management, transport logistics, and community noise concerns. Addressing these issues and refining event operations will be crucial for the park to realize its ambition as a global sportainment destination.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sports facilities Parks China -- Hong Kong Stadiums
- Resource Type:
- Case Study
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Case Study
The Hong Kong Golf Club (HKGC), established in 1889, operates two premier golf courses and offers memberships, retail, catering, training, and venue rental. Despite its rich history and contributions to local golf, HKGC faces criticism over high costs limiting accessibility and ongoing debates about repurposing its land for public housing.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Golf L use China -- Hong Kong Clubhouses
- Resource Type:
- Case Study
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Case Study
Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurant management Restaurants
- Resource Type:
- Case Study
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Case Study
Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
The Star Ferry, a historic icon of Hong Kong, faces ongoing financial struggles despite fare increases and efforts to diversify revenue through events and pier renovations. Doubts persist about the company’s ability to deliver high-quality events and upgrades, while concerns remain over integration with the harbourfront and potential noise disturbances for nearby residents.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Historic sites Ferries China -- Hong Kong
- Resource Type:
- Case Study
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Case Study
Noah’s Ark Hong Kong, located in Ma Wan Island, offers family activities, educational programs, and event venues. However, limited attractions and lack of a distinctive experience hinder its competitiveness against major parks like Disneyland and Ocean Park, making it challenging to attract visitors and maintain market share.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Case Study
TamJai SamGor, a popular Hong Kong noodle chain, is renowned for its spicy Mala Mixian, unique “TamJai Jie Jie” staff culture, and creative marketing campaigns. However, inconsistent food and service quality across branches risk undermining its strong brand identity, potentially leading to customer disappointment and reduced loyalty.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Ngong Ping 360’s EQ-Pass electronic queueing system streamlines ticketing and reduces on-site waiting, but still requires visitors to collect tickets at the counter, unlike competitors’ fully online systems. This extra step, along with potential confusion for tourists and remaining bottlenecks at peak times, limits the overall effectiveness and convenience of the experience.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tickets Customer services -- Management Cable cars (Streetcars) China -- Hong Kong
- Resource Type:
- Case Study
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Case Study
Cathay Pacific, Hong Kong’s flagship airline, faced major criticism after mass flight cancellations during peak travel periods, exposing weaknesses in crew planning and digital resource management. While new digital systems and bonuses aim to address staffing issues, concerns remain about pilot fatigue, safety, and the airline’s ability to sustainably support future fleet expansion.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Cathay Pacific Airways China -- Hong Kong Airlines -- Employees Airlines -- Management
- Resource Type:
- Case Study