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Results for: Creator / Instructor Fung, Clare Keywords Electronic commerce

Case Study

Livestreaming Sensation: A Case of Meituan Live

China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns.

Subjects:

Food and Beverage

Keywords:

China Streaming video Electronic commerce Delivery of goods Food service

Resource Type:

Case Study

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