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Creator / Instructor
Fung, Clare
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Keywords
Hospitality industry -- Marketing
Remove constraint Keywords: Hospitality industry -- Marketing
1 - 7 of 7
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Case Study
Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
WM Hotel Hong Kong, part of IHG’s new Vignette Collection, targets nature lovers and pet owners with unique offerings like glamping and pet-friendly packages. However, its remote Sai Kung location limits appeal to general leisure travelers, and low brand recognition—compounded by minimal advertising and weak search engine presence—further challenges its ability to compete with established luxury hotels in more central locations.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Pet accommodations Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Case Study
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Case Study
The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Historic buildings -- Conservation restoration Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Virtual reality Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Internet advertising
- Resource Type:
- Case Study