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Results for: Creator / Instructor Fung, Clare Keywords Mobile apps

Case Study

Adventure at Your Fingertips: A Case of Royal Caribbean International

Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.

Subjects:

Hotel, Travel and Tourism

Keywords:

Royal Caribbean Cruise Line Cruise lines Mobile apps

Resource Type:

Case Study
Case Study

Magic Meets Mobility: Disney Cruise Line’s Interactive Guest Experience

Disney Cruise Line has enhanced guest convenience and engagement with its “Disney Cruise Line Navigator” app, offering planning tools and unique interactive entertainment. However, as similar digital features are now industry standard and exclusive experiences like “Disney Uncharted Adventure” are limited to select ships, DCL faces challenges in differentiating its digital offerings.

Subjects:

Hotel, Travel and Tourism

Keywords:

Disney Cruise Line Cruise lines Mobile apps

Resource Type:

Case Study

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