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  • Case Study 
    Harnessing the power of Social Media and AI: A Case of Klook

    Harnessing the power of Social Media and AI: A Case of Klook

    Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Travel -- Computer network resources
    Resource Type:
    Case Study