In this video, the team finds that even they've covered the academic sources, but something is still missing. Having said that Google might not be ideal to kick-start your research; it does help you connect with top-quality reports by professional bodies if you know these tricks.
With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies. In this video, a student, Christina demonstrates three advanced search tips on Google.