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Results for: Creator / Instructor Lo, Ada Keywords Augmented reality

Case Study

Sky100 Hong Kong Observation Deck: Integrating Technology to Enhance Visitor Experience

Sky100 Hong Kong Observation Deck combines panoramic city views with interactive AR and VR experiences to showcase local culture. While AR features enhance engagement, the introduction of VR may detract from the core appeal of real skyline views, potentially leading visitors to question the relevance and value of virtual content within the attraction.

Subjects:

Hotel, Travel and Tourism

Keywords:

Tourism -- Management Virtual reality Tourism -- Technological innovations Augmented reality

Resource Type:

Case Study
Case Study

AR Technology in Hospitality Industry: A Case of Holiday Inn London

Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hotels -- Marketing Augmented reality Strategic alliances (Business)

Resource Type:

Case Study

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