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Creator / Instructor
Lo, Ada
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Keywords
Hospitality industry
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1 - 4 of 4
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Case Study
Four Seasons Hotel Hong Kong stands out with eight Michelin stars, curated local experience packages, and pioneering sustainability initiatives like low-carbon spirits. However, ensuring guest understanding of eco-friendly changes, managing operational risks in off-site tours, and justifying premium-priced packages amid competition from online travel platforms and DIY options remain challenging for the hotel.
- Keywords:
- Hospitality industry Hotel management Social responsibility of business
- Resource Type:
- Case Study
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Case Study
Rosewood Hotel Group has embraced CSR through initiatives like global youth internships, community employment, and partnerships with local non-profits. However, these efforts present challenges, including resource allocation between CSR and core operations, potential strain on staff, reduced profits from donations, and the risk that similar programs by competitors could dilute Rosewood’s unique position in socially responsible hospitality.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Social responsibility of business
- Resource Type:
- Case Study
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Case Study
Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives.
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Customer loyalty Hospitality industry Customer loyalty programs
- Resource Type:
- Case Study
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MOOC
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Marketing Bring (Marketing)
- Resource Type:
- MOOC