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Results for: Creator / Instructor Lo, Ada Keywords Virtual reality

Case Study

Sky100 Hong Kong Observation Deck: Integrating Technology to Enhance Visitor Experience

Sky100 Hong Kong Observation Deck combines panoramic city views with interactive AR and VR experiences to showcase local culture. While AR features enhance engagement, the introduction of VR may detract from the core appeal of real skyline views, potentially leading visitors to question the relevance and value of virtual content within the attraction.

Subjects:

Hotel, Travel and Tourism

Keywords:

Tourism -- Management Virtual reality Tourism -- Technological innovations Augmented reality

Resource Type:

Case Study
Case Study

Virtual Reality in Hotel Industry: A Case of Marriott

Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Information technology Virtual reality Hotels -- Marketing Hospitality industry -- Marketing

Resource Type:

Case Study
Case Study

VR Technology in Hotel Industry: A Case of Best Western Hotels

Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Information technology Virtual reality Hotel management Hotels -- Employees -- Training of

Resource Type:

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Sky100 Hong Kong Observation Deck: Integrating Technology to Enhance Visitor Experience

Virtual Reality in Hotel Industry: A Case of Marriott

VR Technology in Hotel Industry: A Case of Best Western Hotels

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