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Lo, Ada
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Case Study
Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Virtual reality Hotel management Hotels -- Employees -- Training of
- Resource Type:
- Case Study
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Case Study
Employee Safety Devices (ESDs), such as React Mobile’s panic button, provide essential protection for hotel staff, ensuring swift emergency response and regulatory compliance. Integrated with property management systems, they enhance staff safety and operational efficiency. However, misuse risks exist, necessitating clear guidelines and training to maintain system credibility and effectiveness.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hotels -- Employees Industrial safety --Management
- Resource Type:
- Case Study
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Case Study
Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee industry Food industry trade--Technological innovations China -- Hong Kong Starbucks Coffee Company
- Resource Type:
- Case Study
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Case Study
Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Augmented reality Strategic alliances (Business)
- Resource Type:
- Case Study
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Case Study
Booking.com’s AI Trip Planner, powered by ChatGPT, offers travelers a conversational interface for personalized travel recommendations and real-time property Q&A. Fully integrated with the Booking.com app, it streamlines trip planning and booking. However, its effectiveness depends on user input, and GenAI’s limitations in filtering spam or false information may affect reliability.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Technological innovations Tourism -- Decision making Artificial intelligence
- Resource Type:
- Case Study
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Case Study
PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Internet advertising
- Resource Type:
- Case Study
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Case Study
Shangri-La Group’s blockchain-based loyalty program, Shangri-La Circle, uses tokenization to securely manage customer rewards and bookings, reducing reliance on third-party sites and enhancing transparency. While blockchain boosts trust and data security, challenges include costly integration with legacy hotel systems and ongoing concerns about privacy and compliance with data protection regulations.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Blockchains (Databases) Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives.
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Customer loyalty Hospitality industry Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
FlyZoo Hotel, as the first “Future Hotel” of Alibaba Group, integrates AI throughout its operations, featuring facial recognition check-in, in-room AI voice assistants, and service robots for concierge and room service. While these innovations enhance efficiency and personalization, challenges include high costs, limited human interaction, and the need for ongoing staff training and technological upgrades.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Artificial intelligence
- Resource Type:
- Case Study