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Results for: Creator / Instructor Zhang, Steven Keywords Hotels -- Marketing

Case Study

Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Tourism -- Computer network resources Hospitality industry -- Marketing

Resource Type:

Case Study

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