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Case Study
Kowloon Shangri-La stands out with innovative F&B offerings like affordable “Moonlight Hours” Chinese desserts and the eco-friendly Buffet-Box in partnership with CHOMP. However, it faces various challenges including maintaining profitability for low-priced luxury desserts, aligning takeaway concepts with luxury guest expectations, and accurately forecasting Buffet-Box demand to truly minimize food waste.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotel management Food service management Restaurant management
- Resource Type:
- Case Study
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Case Study
Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurant management Restaurants
- Resource Type:
- Case Study
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Case Study
Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
TamJai SamGor, a popular Hong Kong noodle chain, is renowned for its spicy Mala Mixian, unique “TamJai Jie Jie” staff culture, and creative marketing campaigns. However, inconsistent food and service quality across branches risk undermining its strong brand identity, potentially leading to customer disappointment and reduced loyalty.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee industry Food industry trade--Technological innovations China -- Hong Kong Starbucks Coffee Company
- Resource Type:
- Case Study
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Case Study
Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives.
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Customer loyalty Hospitality industry Customer loyalty programs
- Resource Type:
- Case Study
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Case Study
China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns.
- Subjects:
- Food and Beverage
- Keywords:
- China Streaming video Electronic commerce Delivery of goods Food service
- Resource Type:
- Case Study
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