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Case Study
Kowloon Shangri-La stands out with innovative F&B offerings like affordable “Moonlight Hours” Chinese desserts and the eco-friendly Buffet-Box in partnership with CHOMP. However, it faces various challenges including maintaining profitability for low-priced luxury desserts, aligning takeaway concepts with luxury guest expectations, and accurately forecasting Buffet-Box demand to truly minimize food waste.
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotel management Food service management Restaurant management
- Resource Type:
- Case Study
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Case Study
W Hong Kong, in partnership with SmarTone, offers guests high-speed 5G connectivity and innovative features like a 5G-powered service robot to enhance the guest experience and promote digital engagement. However, challenges include limited guest awareness of 5G benefits, the risk of losing competitive advantage as 5G becomes standard in hotels, and operational vulnerabilities if the network provider experiences service disruptions.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing 5G mobile communication systems Robots Industrial
- Resource Type:
- Case Study
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Case Study
Kai Tak Sports Park, Hong Kong’s largest sports and entertainment complex, opened in 2025 with high-profile events like Coldplay’s concert and the Hong Kong Sevens. While the venue impressed with its world-class facilities and increased capacity, challenges emerged around sound quality, catering shortages, crowd management, transport logistics, and community noise concerns. Addressing these issues and refining event operations will be crucial for the park to realize its ambition as a global sportainment destination.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sports facilities Parks China -- Hong Kong Stadiums
- Resource Type:
- Case Study
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Case Study
Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Singapore Airlines Airlines -- Management Singapore
- Resource Type:
- Case Study
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Case Study
Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources
- Resource Type:
- Case Study
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Case Study
Royal Caribbean International’s Bionic Bar features robot bartenders that mix and serve drinks, offering guests a unique blend of efficiency and entertainment. However, the experience is limited to nine ships, and the lack of human interaction and potential technical issues may impact guest satisfaction and the overall bar atmosphere.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Royal Caribbean Cruise Line Customer satisfaction Robots Industrial Human-robot interaction
- Resource Type:
- Case Study
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Case Study
Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Royal Caribbean Cruise Line Cruise lines Mobile apps
- Resource Type:
- Case Study
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Case Study
The Hong Kong Golf Club (HKGC), established in 1889, operates two premier golf courses and offers memberships, retail, catering, training, and venue rental. Despite its rich history and contributions to local golf, HKGC faces criticism over high costs limiting accessibility and ongoing debates about repurposing its land for public housing.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Golf L use China -- Hong Kong Clubhouses
- Resource Type:
- Case Study
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Case Study
Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Emirates is renowned for its luxurious First Class, innovative amenities, and award-winning inflight entertainment. The introduction of Premium Economy targets affordable luxury, but limited availability and high demand present challenges. Additionally, maintaining consistent service quality across diverse offerings and routes requires significant operational resources as the airline continues to expand.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Emirates (Airline) Airlines Customer services Air travel
- Resource Type:
- Case Study