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Airlines
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Case Study
Emirates is renowned for its luxurious First Class, innovative amenities, and award-winning inflight entertainment. The introduction of Premium Economy targets affordable luxury, but limited availability and high demand present challenges. Additionally, maintaining consistent service quality across diverse offerings and routes requires significant operational resources as the airline continues to expand.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Emirates (Airline) Airlines Customer services Air travel
- Resource Type:
- Case Study
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Case Study
All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Japan Customer loyalty programs Airlines --Marketing Airlines Customer loyalty
- Resource Type:
- Case Study
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Case Study
Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Airlines Airlines -- Management
- Resource Type:
- Case Study