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Amusement parks
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Case Study
Noah’s Ark Hong Kong, located in Ma Wan Island, offers family activities, educational programs, and event venues. However, limited attractions and lack of a distinctive experience hinder its competitiveness against major parks like Disneyland and Ocean Park, making it challenging to attract visitors and maintain market share.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Case Study
Hong Kong Disneyland (HKDL) has achieved record profits by localizing offerings, forming strategic partnerships, and hosting unique seasonal events. Despite these successes, HKDL faces challenges from its limited size and increasing competition from larger regional theme parks, which may restrict expansion opportunities and impact its long-term market share.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Case Study
Ocean Park is transforming into a conservation and education destination, launching initiatives like Ocean Park Academy, Mission R, and in-park conservation projects. While these efforts enhance learning and sustainability, the park faces challenges in balancing its new educational focus with its traditional amusement appeal to retain a broad visitor base.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Public marine aquariums China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Others
Ocean Park Academy Hong Kong (OPAHK) was founded in 2004 to deliver education programmes in the diversified environment of Ocean Park. We aspire to become the ideal destination for life-wide learning where students of different ages can learn about nature and conservation in an enjoyable atmosphere.
- Course related:
- HTM3209 Attractions and Visitor Management and HTM4335 Theme Parks and Attractions
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Others