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In this talk I examine the role of humanities research where nearly every aspect of human experience is turned into data and analysed, in many cases to model, predict and modify behaviour. As a result and through advances in computing technology, artificial intelligence systems have colonised traditional areas of humanities research, including linguistics and language studies. Today, large multimodal models (LMM) can process text, images, videos and sound, potentially leading to the development of algorithmic approaches to modelling society and culture. In this talk, I explore how humanities researchers can leverage the benefits and mitigate the risks of these latest technological developments and prepare scholars for the challenges which lie ahead. I provide some examples from the Digital Media and Society Institute (DMSI) at the University of Liverpool where communication and media researchers are working with data scientists to investigate how multimodal information is re-contextualised across online media platforms. This includes new methods for studying information distortions (e.g. misinformation, disinformation and memes) and public reactions to key events.

Event date: 31/03/2025
Speaker: Professor Kay O’HALLORAN (University of Liverpool)
Hosted by: Faculty of Humanities