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Case Study

Safeguarding Customer Properties: The Case of Airbnb

Airbnb, a global accommodation sharing platform, has prioritized safety through its AirCover policy, offering protections for both guests and hosts. While reservation screening and a ban on indoor security cameras aim to enhance security and privacy, these measures have sparked debate over fairness, transparency, and the challenges of verifying property damage.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Safety measures Airbnb (Firm) Bed breakfast accommodations

Resource Type:

Case Study
Case Study

Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bed breakfast accommodations -- Marketing Airbnb (Firm)

Resource Type:

Case Study

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