Airbnb, a global accommodation sharing platform, has prioritized safety through its AirCover policy, offering protections for both guests and hosts. While reservation screening and a ban on indoor security cameras aim to enhance security and privacy, these measures have sparked debate over fairness, transparency, and the challenges of verifying property damage.
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
