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Airlines -- Management
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English
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Case Study
Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Singapore Airlines Airlines -- Management Singapore
- Resource Type:
- Case Study
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Case Study
Cathay Pacific, Hong Kong’s flagship airline, faced major criticism after mass flight cancellations during peak travel periods, exposing weaknesses in crew planning and digital resource management. While new digital systems and bonuses aim to address staffing issues, concerns remain about pilot fatigue, safety, and the airline’s ability to sustainably support future fleet expansion.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Cathay Pacific Airways China -- Hong Kong Airlines -- Employees Airlines -- Management
- Resource Type:
- Case Study
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Case Study
Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Airlines Airlines -- Management
- Resource Type:
- Case Study
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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e-book
This book explores issues including airline management and operations, airline business models, airport systems, flight operational procedures, aircraft maintenance, runway safety management systems, and air traffic management.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Airlines -- Management Aeronautics Commercial
- Resource Type:
- e-book
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Courseware
This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management.
- Subjects:
- Aeronautical and Aviation Engineering and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Management
- Resource Type:
- Courseware