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Electronic commerce
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English
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Case Study
China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns.
- Subjects:
- Food and Beverage
- Keywords:
- China Streaming video Electronic commerce Delivery of goods Food service
- Resource Type:
- Case Study
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e-journal
In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agriculture Sciences
Environmental Sciences
Social Sciences
Computer Science
- Subjects:
- Computing, Data Science and Artificial Intelligence, Economics, Finance, Management, Environmental Sciences, Marketing, E-Commerce, and Accounting
- Keywords:
- Economics Finance Management Agriculture Environmental sciences Information technology Electronic commerce Periodicals Marketing Computer science Social sciences Industrial management Accounting
- Resource Type:
- e-journal
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e-book
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.
- Subjects:
- E-Commerce
- Keywords:
- Electronic commerce Internet marketing Textbooks
- Resource Type:
- e-book