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  • Case Study 
    Content Monitoring Technology in Marketing: A Case of PropertyVIEW

    Content Monitoring Technology in Marketing: A Case of PropertyVIEW

    PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing Internet advertising
    Resource Type:
    Case Study
     
  • e-book 
    eMarketing - The Essential Guide to Online Marketing

    eMarketing - The Essential Guide to Online Marketing

    eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

    Subjects:
    Marketing
    Keywords:
    Internet marketing Internet advertising Textbooks
    Resource Type:
    e-book