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‘The metaverse’ does not yet exist. It merely exists as many different visions of a future of computing, especially a future that Meta and Mark Zuckerberg would like to shape. Meanwhile, the history of computing has been marked by visions of augmented or virtual reality. At the same time, many media-technical elements of the metaverse-to-come already exist, such as games engines or VR glasses. This course therefore deals with visions of metaverses and their current media-technical instantiations. It explores some of the back stories of current and future metaverses, takes a critical look at current media, technical, social and economic aspects of existing offerings, and offers practical experiences of virtual worlds and the tools used to build them.
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Video
The lecture will explore the role of technology in promoting environmental sustainability. It focuses on the development and implementation of innovative technologies that can help address environmental challenges and contribute to a more sustainable future.We are developing green technologies to benefit sustainable environment, which will enable people and the environment to prosper together. The Center for Filtration Research (CFR) at the University of Minnesota, collaborating with 20 leading international filtration manufacturers and end users, was established to develop green technologies to mitigate PM2.5, VOCs, ozone and other environmental pollutants. CFR investigators perform fundamental and applied research on air, gas and liquid filtration. The current research projects include indoor air cleaning and Covid prevention, bioaerosols sensor development and evaluation, nanofiber production and modeling, nanotechnology and instrumentation developments, among others. Large-scale air cleaning towers are established in Xi’an and Yancheng in China, and two additional towers in Delhi, India. They are developed to mitigate PM2.5 pollutants in urban air. The second-generation tower in Yancheng is developed to reduce not only the PM2.5 but also CO2 in the atmosphere. The construction of a set of large-scale air cleaning towers to capture 16 million tons of CO2 annually is proposed. All these research and development activities are helping to improve sustainable environment.
Event date: 13/9/2024
Speaker: Prof. PUI David (University of Minnesota)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Mechanical Engineering
- Keywords:
- Filters filtration Sustainable development Air -- Pollution Separation (Technology) Indoor air pollution Aerosols
- Resource Type:
- Video
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Others
The Virtual Reality (VR) Training for Laser Cutter Operation was developed as a supplementary training tool for the PolyU Library’s technical support staff to practice and become familiar with the operation of a laser cutter. The application simulates the environment, laser cutter model, essential operational procedures, and corresponding responses of our laser cutter in service as realistically as feasible. A computer with a simplified laser cutting software interface was also built to simulate the software operation. Interactions (primarily on/off) with all other peripheral equipment, such as the ventilation system, air compressor, and earmuffs, are triggered through button clicks in an on-screen menu. The application simulates the operational procedures and corresponding reactions of the real laser cutter as closely as necessary. New technical staff members who are trained but not yet proficient with laser cutting can practice safely in an immersive environment enabled by VR technology.
- Keywords:
- Laser beam cutting Makerspaces in libraries Virtual reality Virtual reality -- Library applications
- Resource Type:
- Others
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Video
A rapidly expanding research area involves the development of routes to shape programmable three-dimensional (3D) structures with feature sizes in the mesoscopic range (that is, between tens of nanometres and hundreds of micrometres). A goal is to establish methods to control the properties of materials systems and the function of devices, through not only static architectures, but also morphable structures and shape-shifting processes. Soft matter equipped with responsive components can switch between designed shapes, but cannot support the types of dynamic morphing capabilities needed to reproduce continuous shape-shifting processes of interest for many applications. Challenges lie in the establishment of 3D assembly/fabrication techniques compatible with wide classes of materials and 3D geometries, and schemes to program target shapes after fabrication.
In this talk, Prof. HUANG Yonggang will introduce a mechanics-guided assembly approach that exploits controlled buckling for constructing complex 3D micro/nanostructures from patterned two-dimensional (2D) micro/nanoscale precursors that can be easily formed using established semiconductor technologies. This approach applies to a very broad set of materials (e.g., semiconductors, polymers, metals, and ceramics) and even their heterogeneous integration, over a wide range of length scales (e.g., from 100 nm to 10 cm). To allow realisation of 3D mesostructures that are capable of qualitative shape reconfiguration, Prof. HUANG devises a loading-path controlled strategy that relies on elastomer platforms deformed in different time sequences to elastically alter the 3D geometries of supported mesostructures via nonlinear buckling. Prof. HUANG will also introduce a recent work on shape programmable soft surface, constructed from a matrix of filamentary metal traces, driven by programmable, distributed electromagnetic forces that follow from the passage of electrical currents in the presence of a static magnetic field. Under the guidance of a mechanics model-based strategy to solve the inverse problem, the surface can morph into a wide range of 3D target shapes and shape-shifting processes. The compatibility of these approaches with the state-of-the-art fabrication/processing techniques, along with the versatile capabilities, allow transformation of diverse existing 2D microsystems into complex configurations, providing unusual design options in the development of novel functional devices.
Event date: 08/08/2024
Speaker: Prof. HUANG Yonggang (Northwestern University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Buckling (Mechanics) Materials science Elastomers Microstructure
- Resource Type:
- Video
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Xiaotian, who provided information and insights for this video. This case discusses a marketing strategy that leverages popular online trends and public relations tactics to promote a hotel brand and a major e-commerce platform. The key elements include: 1) Tapping into the widespread popularity of "domineering CEO" and "noble butler" themes in Chinese internet culture and staging a "handsome housekeeper" event to attract attention; 2) Carefully controlling the risks and social perceptions around the event, ensuring it is positioned as a one-time promotional activity rather than a regular hotel service; and 3) Filming the event across different hotel venues to showcase the Sofitel Hangzhou Yingguan property and generate significant exposure on social media platforms. The outcomes indicate significant reach and engagement but highlight the potential risks of such an approach, underscoring the importance of meticulous planning and monitoring to avoid unintended negative consequences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉嘯天為本視頻提供信息和見解。本案例討論了一種利用流行的在線趨勢和公共關係策略來推廣酒店品牌和主要電子商務平台的行銷策略。關鍵要素包括：1）利用「霸道總裁」和「貴族管家」主題在中國網路文化中的廣泛流行，舉辦「帥氣管家」活動吸引眼球；2）謹慎控制活動周圍的風險和社會認知，確保將其明確定位為一次性促銷活動，而不是常規的酒店服務；3）在不同的酒店場所拍攝活動，以展示杭州英冠索菲特酒店，並在社交媒體平台上產生大量曝光。這些結果表明了巨大的影響力和參與度，但也突出了這種方法的潛在風險，強調了細緻的規劃和監測以避免意外的負面後果的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Internet marketing Hotels -- Marketing Social media Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Huang Wenjie, who provided information and insights for this video. This case discusses the strategic brand positioning and marketing initiatives undertaken by Shunde Huaguiyuan Hotel Co., Ltd. to promote the Cantonese cuisine and food culture of Shunde, a well-known culinary destination in China. The hotel launched a high-end Cantonese restaurant called "Finding Shunde's Food," which employed a multifaceted marketing approach, including a digital strategy with online menus and social media engagement, community involvement and tourism partnerships, enhanced customer experience and service quality, as well as offline publicity and event-based promotions. The results were positive, with the restaurant's initial solid performance and positive customer feedback. However, the case also highlights the hotel's ongoing challenges in navigating a highly competitive catering market, managing costs, and adapting to rapidly changing consumer demands and market trends.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝黃文傑為本視頻提供信息和見解。本案例討論了順德區華桂園酒店有限公司為推廣中國知名美食目的地順德的粵菜和飲食文化而採取的戰略性品牌定位和營銷舉措。酒店推出了一家名為「尋味順德」的高端粵菜餐廳，採用多方面的行銷方法，包括通過在線菜單和社交媒體參與、社區參與和旅遊合作的數位化策略，提升客戶體驗和服務品質，以及線下宣傳和活動式促銷。結果是積極的，餐廳的初期表現強勁，客戶反饋積極，儘管該案例也凸顯了酒店在駕馭競爭激烈的餐飲市場、管理成本以及適應快速變化的消費者需求和市場趨勢方面面臨的持續挑戰。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Caterers catering Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Feng Jingjing who provided information and insights for this video. This case discusses the marketing strategy employed by Crowne Plaza Hefei facing increased competition and declining corporate budgets for end-of-year annual meetings. The hotel developed a unique "Masquerade Party" themed event, which included customized elements like formal attire, photo opportunities, and themed package options. By providing an immersive and interactive experience, the hotel generated substantial interest and bookings from companies looking to host their annual meetings. The success of this themed event highlights the value of understanding customer needs, creating a distinctive experience, and leveraging special occasions to drive hotel bookings and revenue during challenging economic times.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鳳晶晶為本視頻提供信息和見解。本案例討論了合肥皇冠假日酒店在年終年會面臨競爭加劇和公司預算下降的情況下採用的行銷策略。酒店開發了獨特的“化裝舞會”主題活動，其中包括正裝、拍照機會和主題套餐選項等定製元素。通過提供身臨其境的互動體驗，該酒店能夠引起希望舉辦年會的公司的巨大興趣和預訂。這一主題活動的成功凸顯了了解客戶需求、創造獨特體驗以及利用特殊場合在充滿挑戰的經濟時期推動酒店預訂和收入的價值。
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Weddings Target marketing Special events -- Management Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wei Fuchun, who provided information and insights for this video. This case discusses how Hilton Zhuji Hotel fully integrated the local cultural elements of Xishi and pearls into its design, services, and marketing strategy. By creating a unique cultural atmosphere and providing immersive pearl-related experiences for guests, the hotel successfully established a distinctive brand image that showcased the rich history and craftsmanship of the Zhuji region. This innovative approach to cultural marketing enhanced customer satisfaction and loyalty. It contributed to the inheritance and promotion of the local Zhuji culture, serving as an excellent example of how hotels can leverage their geographic and cultural context to differentiate their offerings.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝魏福春為本視頻提供信息和見解。本案例探討了諸暨希爾頓酒店如何將西施和珍珠的當地文化元素充分融入其設計、服務和行銷策略中。酒店通過營造獨特的文化氛圍，為賓客提供身臨其境的珍珠相關體驗，成功樹立了鮮明的品牌形象，展現了諸暨地區豐富的歷史和工藝。這種創新的文化行銷方法提高了客戶滿意度和忠誠度。它為諸暨當地文化的傳承和推廣做出了貢獻，是酒店如何利用其地理和文化背景來區分其產品的一個很好的例子。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Gao Boyou, who provided information and insights for this video. This case discusses JellyCat, a UK-based doll company that faced challenges in the Chinese market due to its non-local brand identity and high pricing. To address this, JellyCat adopted a new market segmentation strategy, targeting young consumers with higher purchasing power, and implemented an "Ugly as Beauty" reverse marketing approach. This strategy, which leveraged the social attributes of "ugly" things and aligned with the emotional needs of young consumers, helped JellyCat establish a strong brand identity and product features, leading to increased sales and brand loyalty. However, the approach also carries risks, as improper execution could damage the brand's image, and the phenomenal popularity has a time limit, requiring continuous marketing and maintenance efforts.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝高博悠為本視頻提供信息和見解。本案例討論了總部位於英國的娃娃公司 JellyCat 因其非本地品牌標識和高定價而在中國市場面臨挑戰。為了解決這個問題，JellyCat採用了一種新的市場市場區隔分策略，瞄準購買力較高的年輕消費者，並實施了“醜美”的逆向行銷方法。這一策略利用了“醜陋”事物的社會屬性，符合年輕消費者的情感需求，幫助JellyCat建立了強大的品牌形象和產品特色，從而提高了銷售額和品牌忠誠度。然而，這種方法也存在風險，因為執行不當可能會損害品牌形象，而且驚人的受歡迎程度是有時間限制的，需要持續的營銷和維護工作。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Consumers -- Psychology Marketing Consumer behavior -- Psychological aspects
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Han Ninghua, who provided information and insights for this video. This case discusses a tourism company's strategy to create a new cultural and tourism integration model. The key elements of the strategy include in-depth market research and product positioning, the design of immersive, themed experience projects that deeply incorporate local culture and attractions, a multi-channel promotional approach, customized customer service, a loyalty program, and continuous evaluation and adjustment of the strategy based on customer feedback. The primary challenge identified is the difficulty in recruiting and training specialized tour guides who consistently deliver the desired level of service, entertainment, and cultural immersion.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韓凝華為本視頻提供信息和見解。本案例研究討論了一家旅遊公司創建文化和旅遊融合新模式的戰略。該戰略的關鍵要素包括深入的市場調研和產品定位、深度融入當地文化和景點的沉浸式主題體驗項目設計、多渠道促銷方式、定製客戶服務、忠誠度計劃，以及根據客戶反饋對戰略進行持續評估和調整。主要挑戰是難以招聘和培訓能夠始終如一地提供所需水平的服務、娛樂和文化沉浸的專業導遊。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Culture tourism Heritage tourism
- Resource Type:
- Case Study