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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Beverages -- Marketing Strategic planning
- Resource Type:
- Case Study
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Case Study
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to He Dan, who provided information and insights for this video. This case discusses the formation of the IHA (International Hotel Alliance) by the Gloria Hotel Group and other hotel chains to expand their global reach and customer base. The alliance aimed to improve service quality, increase brand awareness, and facilitate cross-border hotel reservations and promotional opportunities. The positive trend in outbound tourism, driven by expanded visa-free policies, has further bolstered the IHA's goals of joint branding, channel interconnection, and leveraging the growing Chinese outbound travel market. While the IHA has achieved some initial success, the case highlights ongoing challenges in recruiting more members, ensuring consistent quality across the alliance, and navigating the complexities of cross-border operations and changing travel policies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝何丹為本視頻提供信息和見解。本案例討論了凱萊酒店集團和其他連鎖酒店成立IHA（國際酒店聯盟），以擴大其全球影響力和客戶群。該聯盟旨在提高服務品質，提高品牌知名度，並促進跨境酒店預訂和促銷機會。在免簽政策擴大的推動下，出境旅遊呈現出良好的發展趨勢，這進一步促進了IHA的目標，即聯合打造品牌、渠道互聯和充分利用日益增長的中國出境旅遊市場。雖然IHA已經取得了一些初步的成功，但該案例凸顯了在招募更多成員、確保整個聯盟的一致品質以及應對跨境運營的複雜性和不斷變化的旅行政策方面的持續挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Video
The idea of translanguaging has disrupted much of the thinking about language, communication and learning and raised some fundamental questions about human language and human cognition. One of these questions concerns an assumption that seems to underlie a great deal of the work on intercultural communication, and that is, speakers of different named languages not only use language differently, but also think differently and have different worldviews. In this talk, I want to invite the participants to rethink about this issue, from the perspective of Translanguaging, which posits that bilinguals and multilinguals do not think unilingually and thinking goes beyond named languages and indeed beyond what has traditionally been conceived as linguistic versus non-linguistic processes. I offer my views on the existing work in intercultural communication and cross-linguistic studies of cognitive processing and Linguistic Relativity. Implications of this common-humanity-based conceptual stance for intercultural communication including business and workplace lingua franca communication, as well as for language learning and pedagogy, and research design are discussed.
Event date: 18/07/2024
Speaker: Prof. Wei LI (University College London)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Communicative competence Translanguaging (Linguistics) Multilingualism Intercultural communication Language awareness
- Resource Type:
- Video
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Video
Humans have long tried to make artificial versions of themselves. It is now well established that we attribute human-like states to artificial others. However, the effect of interacting with artificial minds and bodies on the human sense of self and self-identity is less understood. In this talk I will present theoretical and empirical work looking at embodied joint agency in human/ human versus human/ robotic and virtual agents. Specifically, I will outline the key role of the human embodiment and sense of self in establishing joint agency with artificial others. I will discuss key implications of these claims on recent efforts to design autonomous and interactive artificial others. I will introduce the notion of ‘hybrid agency’ to describe these new, technologically mediated ways to embody and control in tandem human and artificial minds and bodies in real and virtual environments.
Event date: 7/2/2024
Speaker: Prof. Anna CIAUNICA (University of Lisbon)
- Subjects:
- Technology
- Keywords:
- Technology -- Social aspects Human-computer interaction -- Psychological aspects Artificial intelligence
- Resource Type:
- Video
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Video
The seminar commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation) of PolyU. This was followed by Prof. Leng’s presentation. He first provided a brief background about shape memory polymers (SMP), pointing out that these smart materials can reversibly change between permanent and temporary shapes in response to changes in external stimuli such as temperature. Next, he gave an overview of the researchers from different scientific research institutions and universities around the world who specialise in SMP research, and the types of SMP materials that HIT researchers focus on. He said that SMP are hard to actuate and their recovery strength and speed are low, and so relevant solutions to these challenges are important for the development of SMP composites (SMPC). Prof. Leng then gave examples demonstrating how SMPC can be prepared through actuation methods involving different stimuli such as heat, electricity, magnetism, radio frequency, solution/water, light, etc. He mentioned that SMPC can be used to prepare various structures for aerospace, smart manufacturing, photoelectric applications, microelectromechanical systems applications, and smart clothing. After that, Prof. Leng introduced 4D printing, a novel additive manufacturing process for producing printed objects that can adaptively change their configurations/properties in response to external stimuli. He mentioned that 4D printing is important for producing a range of SMPC-based materials for biomedical applications. To conclude, Prof. Leng said that SMP research is a fast-growing emerging research field. He anticipated that shape memory smart structures incorporated with sensors, actuators, and controllers, would be widely used in aerospace, civil aviation, automotive, energy and daily life.
Event date: 15/07/2024
Speaker: Prof. LENG Jinsong
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Smart materials Polymeric composites Additive manufacturing Shape memory polymers
- Resource Type:
- Video
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Video
The seminar commenced with a welcome speech and speaker introduction by Prof. CHEN Qingyan, Director of the PolyU Academy for Interdisciplinary Research (PAIR). In his presentation, Prof. Cao stated that urban environment engineering seeks to apply system engineering to solve complex urban problems. He highlighted that interdisciplinary research that combines scientific and mathematical approaches is crucial for understanding the mechanisms and laws concerning the complex interactions between humans and the ecological environment. Prof. Cao emphasised that the modelling of urban pollution involves a mix of techniques, including remote sensing, big data, computational simulation, the Internet of Things, artificial intelligence, digital twins, etc. He gave various project examples to explain how different techniques can be used for scientific monitoring, fast prediction, assessment and regulation of urban pollution. To conclude, Prof. Cao pointed out that advancements in urban environment modelling and intelligent control can build the scientific foundation for sustainable urban development.
Event date: 22/05/2024
Speaker: Prof. CAO Shi-Jie
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Environmental Engineering
- Keywords:
- Urban ecology (Sociology) Urbanization -- Environmental aspects Urban pollution
- Resource Type:
- Video
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Video
Prof. Alex MIHAILIDIS, Associate Vice President of International Partnerships at the University of Toronto delivered the 19th PAIR Distinguished Lecture titled “The Future of Elder Care: Integrating Large Language Models” on 26 April 2024. The lecture attracted about 100 participants to join in person and captivated an online viewing audience of over 14,100 from different countries and regions to watch the live broadcast on multiple social media platforms, including Bilibili, WeChat, Weibo, YouTube, etc.
The lecture commenced with a welcome speech and speaker introduction by Prof. ZHENG Yongping, Director of the Research Institute for Smart Ageing (RISA), followed by an engaging presentation by Prof. Mihailidis. The content materials used in Prof. Mihailidis’s presentation were generated by ChatGPT, while he added the narrative.
In his presentation, Prof. Mihailidis first played several videos created by artificial intelligence (AI) to introduce what LLM is, how it can support elderly care services, some drawbacks of using LLM, and its future development. He supplemented that LLMs are advanced AI systems capable of understanding and generating human-like texts, as well as visual outputs and models that can respond to or interact with users. Next, Prof. Mihailidis outlined the specific benefits of using LLMs in elderly care, including the support tools and resources they offer to caregivers. He then delved into the ethical considerations and challenges in LLM design, such as privacy concerns, the risk of over-dependence on technology, and the barriers to technology adoption by older adults and their caregivers. To conclude, Prof. Mihailidis emphasised the role of empathetic and emotionally-intuitive AI in enhancing the quality of life for the elderly and supporting the caregiving ecosystem.
Following the presentation was a lively and insightful question-and-answer session moderated by Ir Prof. Zheng. The audience had a fruitful discussion with Prof. Mihailidis. A souvenir was presented by Prof. CHEN Qingyan, Director of PAIR, to thank Prof. Mihailidis for his excellent presentation and support to PAIR.
Event date: 26/04/2024
Speaker: Prof. Alex MIHAILIDIS (University of Toronto)
Hosted by: PolyU Academy for Interdisciplinary Research
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Video
The lecture commenced with a welcome speech and speaker introduction by Prof. CHEN Qingyan, Director of PAIR, followed by a presentation by Prof. Cui. He first shared his scientific journey by reminiscing about the old days when he moved abroad to develop an academic career after graduating in China and gradually became a highly successful scientist. Next, he explained the importance of interdisciplinary research and shared how the combination of medical science and engineering enables the development of health technologies such as imaging, keyhole surgery, in vitro diagnostics, in vitro fertilisation, etc. Prof. Cui emphasised that scientists are to “discover” and find out “how a thing happens” whereas engineers are to “create” and “make things happen”. He then gave some advice on how to do well in interdisciplinary research and shared some innovations in microbioreactor and point-of-care testing developed by him and his team which has achieved great success in research commercialisation and made significant contributions to drug discovery and public health. To conclude, Prof. Cui shared that scientific success is based on many factors, including team, facilities, timing, luck, etc., and encouraged the next generation of engineers and scientists to consider a career in biomedical engineering, an exciting and rewarding domain.
Following the lecture, a lively and insightful question-and-answer session was moderated by Ir Prof. ZHANG Ming, Director of the Research Institute for Sports Science and Technology (RISports), Head of the Department of Biomedical Engineering and Chair Professor of Biomechanics. The audience had fruitful discussions with Prof. Cui.
Event date: 23/04/2024
Speaker: Prof. Zhanfeng CUI (University of Oxford)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Interdisciplinary research Interdisciplinary approach in education
- Resource Type:
- Video
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Video
This talk will survey the intersection of artificial intelligence (AI), ethics, and the Humanities in the UK. It integrates insights from bibliometric analyses, interviews with various stakeholders, and reviews of existing research infrastructure and policies. The talk examines the current state of AI ethics research in the UK, identifying the contributions of the Arts and Humanities, the obstacles researchers face, and the potential impacts of their work. It also considers the international research environment and strategic investments made by other countries in AI and ethics, drawing comparisons with the UK's approach. Opportunities and threats are identified within the context of academia, public perception, and commerce, including the impacts of AI on diverse populations and industries. The talk will conclude by considering how the situation in the UK may compare with that in Hong Kong.
Event date: 30/04/2024
Speaker: Prof. Tony MCENERY (Lancaster University and Shanghai International Studies University)
Hosted by: Faculty of Humanities
- Subjects:
- Computing, Data Science and Artificial Intelligence and Philosophy
- Keywords:
- Artificial intelligence -- Moral ethical aspects Artificial intelligence -- Philosophy Great Britain
- Resource Type:
- Video
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Video
In this lecture, Prof. Robin D.S. YATES will focus on a review of recent data concerning the military development of the Qin and early Han periods. This information is crucial as these empires were established through the use of armed force. The lecture aims to address several fundamental inquiries that have previously lacked sufficient evidence. For instance, it will explore the command structure of the Qin and early Han forces, the fate of soldiers in victorious Qin armies, the treatment of defeated enemy, the existence of resistance against the Qin conquerors, the deployment of weapons and other equipment, the different types of soldiers present, and the methods employed in treating their wounds.
Event date: 11/04/2024
Speaker: Prof. Robin D.S. YATES (McGill University)
Hosted by: Faculty of Humanities
- Subjects:
- Chinese Studies
- Keywords:
- Han Dynasty (China) China Military art science Qin Dynasty (China) History Military
- Resource Type:
- Video