Search Constraints
Number of results to display per page
Results for:
Year
2025
Remove constraint Year: 2025
Search Results
-
Case Study
Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Augmented reality Strategic alliances (Business)
- Resource Type:
- Case Study
-
Case Study
Booking.com’s AI Trip Planner, powered by ChatGPT, offers travelers a conversational interface for personalized travel recommendations and real-time property Q&A. Fully integrated with the Booking.com app, it streamlines trip planning and booking. However, its effectiveness depends on user input, and GenAI’s limitations in filtering spam or false information may affect reliability.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Technological innovations Tourism -- Decision making Artificial intelligence
- Resource Type:
- Case Study
-
Case Study
PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Internet advertising
- Resource Type:
- Case Study
-
Case Study
Shangri-La Group’s blockchain-based loyalty program, Shangri-La Circle, uses tokenization to securely manage customer rewards and bookings, reducing reliance on third-party sites and enhancing transparency. While blockchain boosts trust and data security, challenges include costly integration with legacy hotel systems and ongoing concerns about privacy and compliance with data protection regulations.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Blockchains (Databases) Customer loyalty programs
- Resource Type:
- Case Study
-
Case Study
Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Customer loyalty programs
- Resource Type:
- Case Study
-
Case Study
Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives.
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Customer loyalty Hospitality industry Customer loyalty programs
- Resource Type:
- Case Study
-
Case Study
FlyZoo Hotel, as the first “Future Hotel” of Alibaba Group, integrates AI throughout its operations, featuring facial recognition check-in, in-room AI voice assistants, and service robots for concierge and room service. While these innovations enhance efficiency and personalization, challenges include high costs, limited human interaction, and the need for ongoing staff training and technological upgrades.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Artificial intelligence
- Resource Type:
- Case Study
-
Case Study
The H World app, developed by H World Group, offers an all-in-one digital platform for hotel guests, featuring 17 services from booking to post-check-out rewards. While it enhances customer experience and loyalty through integrated services and the H Rewards program, similar offerings by competitors limit its competitive advantage.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Hospitality industry -- Customer services
- Resource Type:
- Case Study
-
Case Study
China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns.
- Subjects:
- Food and Beverage
- Keywords:
- China Streaming video Electronic commerce Delivery of goods Food service
- Resource Type:
- Case Study
-
Case Study
Marriott Bonvoy unified Marriott’s loyalty programs and introduced a self-check-in app to enhance guest experience and efficiency. The app allows flexible check-in times and supports upselling opportunities. However, integration with hotel systems and reduced personal interaction present challenges, particularly for guests less comfortable with technology and data security concerns.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Customer loyalty Customer loyalty programs
- Resource Type:
- Case Study