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Video
The seminar began with a warm welcome by Prof. CHEN Qingyan, Director of PAIR, followed by a brief introduction of the speaker by Mr Gavin NGAI, Deputy Director of the Global Engagement Office. Dr Tzezana commenced his presentation by identifying the common myths about AI and discussing how these myths hinder public awareness of AI’s rapid development in various fields. He then projected AI’s capabilities towards the end of the decade, suggesting that AI would soon outperform humans in many areas. Dr Tzezanna also examined the broader implications of these advancements, particularly their impact on the future of work, and offered insights into the skills and knowledge areas essential for staying competitive and successful in this rapidly evolving landscape.
Event date: 24/9/2024
Speaker: Dr Roey TZEZANA
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing and Mechanical Engineering
- Keywords:
- Artificial intelligence
- Resource Type:
- Video
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Video
The seminar began with a warm welcome by Prof. ZHANG Weixiong, Associate Director of PAIR, followed by a brief introduction of the speaker by Prof. ZHANG Chengqi, Chair Professor of Artificial Intelligence. Prof. Liu kick-started his presentation by outlining the key milestones in the evolution of robotics, and pointed out that human-centred intelligent robots should be able to co-exist, cooperate and collaborate with humans. He stated that robotics is a truly interdisciplinary field that combines engineering, science and humanities. Next, through a series of case studies, Prof. Liu examined how intelligent robots have been designed to work alongside humans in various applications, including civil infrastructure maintenance, construction, and manufacturing. He then discussed the dynamics of collaboration between humans and robots, and examined issues such as trust, computational modelling, physical and cognitive workload, brain-robot interface and human-centred design. By reflecting on the lessons learnt from these case studies, Prof. Liu highlighted both successes and challenges. At the end of his presentation, Prof. Liu emphasised that human-robot teaming is an interdisciplinary field. He also pointed out some areas for further development in the field, highlighting the many opportunities in robotics.
Event date: 10/10/2024
Speaker: Prof. LIU Dikai
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing and Mechanical Engineering
- Keywords:
- Human-robot interaction Robotics Artificial intelligence
- Resource Type:
- Video
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Others
This guide is meant to inform the user about Digital Pedagogy. It includes information on educational theory, a collection of case studies, and resources relevant to the study of digital pedagogy.
- Keywords:
- Makerspaces Makerspaces in libraries
- Resource Type:
- Others
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MOOC
The metaverse is redesigning the future of the internet in a 3D virtual world. But what exactly is the metaverse, and who are key players in it?
On this six-week course, you’ll answer these questions and more as you explore the opportunities and challenges in the metaverse and what businesses can do to enter this era.
You’ll analyse the metaverse from various dimensions such as virtual reality (VR), augmented reality, Web3/NFT, and virtual amusement parks.
Through this exploration, you’ll learn how to design effective marketing campaigns or design innovative applications for the metaverse.
- Subjects:
- Computing
- Keywords:
- Shared virtual environments Metaverse Mixed reality Augmented reality Virtual reality
- Resource Type:
- MOOC
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Others
‘The metaverse’ does not yet exist. It merely exists as many different visions of a future of computing, especially a future that Meta and Mark Zuckerberg would like to shape. Meanwhile, the history of computing has been marked by visions of augmented or virtual reality. At the same time, many media-technical elements of the metaverse-to-come already exist, such as games engines or VR glasses. This course therefore deals with visions of metaverses and their current media-technical instantiations. It explores some of the back stories of current and future metaverses, takes a critical look at current media, technical, social and economic aspects of existing offerings, and offers practical experiences of virtual worlds and the tools used to build them.
- Subjects:
- Computing
- Keywords:
- Shared virtual environments Blockchains (Databases) Metaverse Mixed reality Cryptocurrencies Augmented reality Virtual reality
- Resource Type:
- Others
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Video
The lecture will explore the role of technology in promoting environmental sustainability. It focuses on the development and implementation of innovative technologies that can help address environmental challenges and contribute to a more sustainable future.We are developing green technologies to benefit sustainable environment, which will enable people and the environment to prosper together. The Center for Filtration Research (CFR) at the University of Minnesota, collaborating with 20 leading international filtration manufacturers and end users, was established to develop green technologies to mitigate PM2.5, VOCs, ozone and other environmental pollutants. CFR investigators perform fundamental and applied research on air, gas and liquid filtration. The current research projects include indoor air cleaning and Covid prevention, bioaerosols sensor development and evaluation, nanofiber production and modeling, nanotechnology and instrumentation developments, among others. Large-scale air cleaning towers are established in Xi’an and Yancheng in China, and two additional towers in Delhi, India. They are developed to mitigate PM2.5 pollutants in urban air. The second-generation tower in Yancheng is developed to reduce not only the PM2.5 but also CO2 in the atmosphere. The construction of a set of large-scale air cleaning towers to capture 16 million tons of CO2 annually is proposed. All these research and development activities are helping to improve sustainable environment.
Event date: 13/9/2024
Speaker: Prof. PUI David (University of Minnesota)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Mechanical Engineering
- Keywords:
- Filters filtration Sustainable development Air -- Pollution Separation (Technology) Indoor air pollution Aerosols
- Resource Type:
- Video
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Video
A rapidly expanding research area involves the development of routes to shape programmable three-dimensional (3D) structures with feature sizes in the mesoscopic range (that is, between tens of nanometres and hundreds of micrometres). A goal is to establish methods to control the properties of materials systems and the function of devices, through not only static architectures, but also morphable structures and shape-shifting processes. Soft matter equipped with responsive components can switch between designed shapes, but cannot support the types of dynamic morphing capabilities needed to reproduce continuous shape-shifting processes of interest for many applications. Challenges lie in the establishment of 3D assembly/fabrication techniques compatible with wide classes of materials and 3D geometries, and schemes to program target shapes after fabrication.
In this talk, Prof. HUANG Yonggang will introduce a mechanics-guided assembly approach that exploits controlled buckling for constructing complex 3D micro/nanostructures from patterned two-dimensional (2D) micro/nanoscale precursors that can be easily formed using established semiconductor technologies. This approach applies to a very broad set of materials (e.g., semiconductors, polymers, metals, and ceramics) and even their heterogeneous integration, over a wide range of length scales (e.g., from 100 nm to 10 cm). To allow realisation of 3D mesostructures that are capable of qualitative shape reconfiguration, Prof. HUANG devises a loading-path controlled strategy that relies on elastomer platforms deformed in different time sequences to elastically alter the 3D geometries of supported mesostructures via nonlinear buckling. Prof. HUANG will also introduce a recent work on shape programmable soft surface, constructed from a matrix of filamentary metal traces, driven by programmable, distributed electromagnetic forces that follow from the passage of electrical currents in the presence of a static magnetic field. Under the guidance of a mechanics model-based strategy to solve the inverse problem, the surface can morph into a wide range of 3D target shapes and shape-shifting processes. The compatibility of these approaches with the state-of-the-art fabrication/processing techniques, along with the versatile capabilities, allow transformation of diverse existing 2D microsystems into complex configurations, providing unusual design options in the development of novel functional devices.
Event date: 08/08/2024
Speaker: Prof. HUANG Yonggang (Northwestern University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Buckling (Mechanics) Materials science Elastomers Microstructure
- Resource Type:
- Video
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Xiaotian, who provided information and insights for this video. This case discusses a marketing strategy that leverages popular online trends and public relations tactics to promote a hotel brand and a major e-commerce platform. The key elements include: 1) Tapping into the widespread popularity of "domineering CEO" and "noble butler" themes in Chinese internet culture and staging a "handsome housekeeper" event to attract attention; 2) Carefully controlling the risks and social perceptions around the event, ensuring it is positioned as a one-time promotional activity rather than a regular hotel service; and 3) Filming the event across different hotel venues to showcase the Sofitel Hangzhou Yingguan property and generate significant exposure on social media platforms. The outcomes indicate significant reach and engagement but highlight the potential risks of such an approach, underscoring the importance of meticulous planning and monitoring to avoid unintended negative consequences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉嘯天為本視頻提供信息和見解。本案例討論了一種利用流行的在線趨勢和公共關係策略來推廣酒店品牌和主要電子商務平台的行銷策略。關鍵要素包括：1）利用「霸道總裁」和「貴族管家」主題在中國網路文化中的廣泛流行，舉辦「帥氣管家」活動吸引眼球；2）謹慎控制活動周圍的風險和社會認知，確保將其明確定位為一次性促銷活動，而不是常規的酒店服務；3）在不同的酒店場所拍攝活動，以展示杭州英冠索菲特酒店，並在社交媒體平台上產生大量曝光。這些結果表明了巨大的影響力和參與度，但也突出了這種方法的潛在風險，強調了細緻的規劃和監測以避免意外的負面後果的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Internet marketing Social media Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Huang Wenjie, who provided information and insights for this video. This case discusses the strategic brand positioning and marketing initiatives undertaken by Shunde Huaguiyuan Hotel Co., Ltd. to promote the Cantonese cuisine and food culture of Shunde, a well-known culinary destination in China. The hotel launched a high-end Cantonese restaurant called "Finding Shunde's Food," which employed a multifaceted marketing approach, including a digital strategy with online menus and social media engagement, community involvement and tourism partnerships, enhanced customer experience and service quality, as well as offline publicity and event-based promotions. The results were positive, with the restaurant's initial solid performance and positive customer feedback. However, the case also highlights the hotel's ongoing challenges in navigating a highly competitive catering market, managing costs, and adapting to rapidly changing consumer demands and market trends.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝黃文傑為本視頻提供信息和見解。本案例討論了順德區華桂園酒店有限公司為推廣中國知名美食目的地順德的粵菜和飲食文化而採取的戰略性品牌定位和營銷舉措。酒店推出了一家名為「尋味順德」的高端粵菜餐廳，採用多方面的行銷方法，包括通過在線菜單和社交媒體參與、社區參與和旅遊合作的數位化策略，提升客戶體驗和服務品質，以及線下宣傳和活動式促銷。結果是積極的，餐廳的初期表現強勁，客戶反饋積極，儘管該案例也凸顯了酒店在駕馭競爭激烈的餐飲市場、管理成本以及適應快速變化的消費者需求和市場趨勢方面面臨的持續挑戰。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Caterers catering Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Feng Jingjing who provided information and insights for this video. This case discusses the marketing strategy employed by Crowne Plaza Hefei facing increased competition and declining corporate budgets for end-of-year annual meetings. The hotel developed a unique "Masquerade Party" themed event, which included customized elements like formal attire, photo opportunities, and themed package options. By providing an immersive and interactive experience, the hotel generated substantial interest and bookings from companies looking to host their annual meetings. The success of this themed event highlights the value of understanding customer needs, creating a distinctive experience, and leveraging special occasions to drive hotel bookings and revenue during challenging economic times.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鳳晶晶為本視頻提供信息和見解。本案例討論了合肥皇冠假日酒店在年終年會面臨競爭加劇和公司預算下降的情況下採用的行銷策略。酒店開發了獨特的“化裝舞會”主題活動，其中包括正裝、拍照機會和主題套餐選項等定製元素。通過提供身臨其境的互動體驗，該酒店能夠引起希望舉辦年會的公司的巨大興趣和預訂。這一主題活動的成功凸顯了了解客戶需求、創造獨特體驗以及利用特殊場合在充滿挑戰的經濟時期推動酒店預訂和收入的價值。
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Weddings Hospitality industry -- Marketing Special events -- Management
- Resource Type:
- Others