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Results for: Creator / Instructor Wang, Jing Remove constraint Creator / Instructor: Wang, Jing Keywords Festivals -- Marketing Remove constraint Keywords: Festivals -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Sofitel Jinan Silver Plaza Hotel | GreatCase100

    Sofitel Jinan Silver Plaza Hotel | GreatCase100

    This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Festivals -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others