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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chai, Xiao Xia Creator / Instructor Lin, Pearl

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Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty

Resource Type:

Others

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