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    AI Digital Salesman Live Streaming- Hotel X Concert Package Promotion | GreatCase100

    AI Digital Salesman Live Streaming- Hotel X Concert Package Promotion | GreatCase100

    The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
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    Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

    Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

    The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
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    A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

    A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

    Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.

    Subjects:
    Hotel, Travel and Tourism, Marketing, and Food and Beverage
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others