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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Yan, Hong Remove constraint Creator / Instructor: Yan, Hong Keywords Hospitality industry -- Marketing Remove constraint Keywords: Hospitality industry -- Marketing Keywords Target marketing Remove constraint Keywords: Target marketing Year 2023 Remove constraint Year: 2023

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    Taizhou Crowne Plaza Hotel | GreatCase100

    Taizhou Crowne Plaza Hotel | GreatCase100

    This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
    Resource Type:
    Others