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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Bao Yanli, who provided information and insights for this video. This case discusses that to celebrate the 50th anniversary of China-Spain diplomatic relations and the anniversary of its hotels in China, Gran Meliá hotels launched a campaign focused on the "Mantón de Manila", a traditional Spanish shawl with Chinese cultural origins. The campaign leveraged the heritage and craftsmanship of both countries, featuring flamenco performances, Shu embroidery, and high-end experiences at Gran Meliá hotels in China. The integrated marketing effort generated significant media coverage and social media engagement, reinforcing Gran Meliá's position as a purveyor of Spanish luxury in the Chinese market.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝包豔麗為本視頻提供信息和見解。本案例探討了為慶祝中西建交50周年及旗下酒店在華開業周年，美利亞酒店集團旗下Gran Meliá品牌推出以“Mantón de Manila”為主題的營銷活動。Mantón de Manila是一種源自中國文化的西班牙傳統披肩。該營銷活動充分利用了兩國的傳統和工藝，包括弗拉門戈表演、蜀繡在中國Gran Meliá酒店的高端體驗。整合行銷活動獲得了大量媒體報導和社交媒體參與，鞏固了Gran Meliá这一西班牙奢華品牌在中国市场的地位。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Cultural property Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Yanqiu, who provided information and insights for this video. This case discusses how Shangri-La Hotel Group has launched the "K20 Happy Growth Plan" to target the parent-child market and address the challenges of high occupancy rates on weekdays and relatively quiet business on weekends. The plan involves launching various interactive and educational parent-child activities that leverage the hotel's characteristics, such as little chef programs and fire safety workshops. The marketing strategy has successfully increased hotel revenue, venue utilization, and exposure to the parent-child customer segment, but the hotels must continue innovating and promoting the activities to sustain the plan's development in the long run.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉雁秋為本視頻提供信息和見解。本案例討論了香格裡拉酒店集團推出“K20快樂成長計劃”，針對親子市場，應對工作日入住率高、週末營業相對安靜的挑戰。該計劃包括推出各種互動式、教育性的親子活動，充分利用酒店的特色，如小廚師專案、消防安全工作坊等。該行銷策略成功地增加了酒店收入、場地利用率和對親子客戶群的曝光率，但從長遠來看，酒店必須繼續創新和推廣活動，以維持該計劃的發展。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作，打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群，與周傑倫的專輯進行聯合品牌推廣，使他們能夠使用周杰倫的形象和音樂，而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間，消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額，提升了奈雪的品牌形象，並展示了人工智慧和數位技術在現代行銷中的力量。然而，該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡，以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to He Dan, who provided information and insights for this video. This case discusses the formation of the IHA (International Hotel Alliance) by the Gloria Hotel Group and other hotel chains to expand their global reach and customer base. The alliance aimed to improve service quality, increase brand awareness, and facilitate cross-border hotel reservations and promotional opportunities. The positive trend in outbound tourism, driven by expanded visa-free policies, has further bolstered the IHA's goals of joint branding, channel interconnection, and leveraging the growing Chinese outbound travel market. While the IHA has achieved some initial success, the case highlights ongoing challenges in recruiting more members, ensuring consistent quality across the alliance, and navigating the complexities of cross-border operations and changing travel policies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝何丹為本視頻提供信息和見解。本案例討論了凱萊酒店集團和其他連鎖酒店成立IHA（國際酒店聯盟），以擴大其全球影響力和客戶群。該聯盟旨在提高服務品質，提高品牌知名度，並促進跨境酒店預訂和促銷機會。在免簽政策擴大的推動下，出境旅遊呈現出良好的發展趨勢，這進一步促進了IHA的目標，即聯合打造品牌、渠道互聯和充分利用日益增長的中國出境旅遊市場。雖然IHA已經取得了一些初步的成功，但該案例凸顯了在招募更多成員、確保整個聯盟的一致品質以及應對跨境運營的複雜性和不斷變化的旅行政策方面的持續挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Strategic alliances (Business) Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
The idea of translanguaging has disrupted much of the thinking about language, communication and learning and raised some fundamental questions about human language and human cognition. One of these questions concerns an assumption that seems to underlie a great deal of the work on intercultural communication, and that is, speakers of different named languages not only use language differently, but also think differently and have different worldviews. In this talk, I want to invite the participants to rethink about this issue, from the perspective of Translanguaging, which posits that bilinguals and multilinguals do not think unilingually and thinking goes beyond named languages and indeed beyond what has traditionally been conceived as linguistic versus non-linguistic processes. I offer my views on the existing work in intercultural communication and cross-linguistic studies of cognitive processing and Linguistic Relativity. Implications of this common-humanity-based conceptual stance for intercultural communication including business and workplace lingua franca communication, as well as for language learning and pedagogy, and research design are discussed.
Event date: 18/07/2024
Speaker: Prof. Wei LI (University College London)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Communicative competence Translanguaging (Linguistics) Multilingualism Intercultural communication Language awareness
- Resource Type:
- Video
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Video
Humans have long tried to make artificial versions of themselves. It is now well established that we attribute human-like states to artificial others. However, the effect of interacting with artificial minds and bodies on the human sense of self and self-identity is less understood. In this talk I will present theoretical and empirical work looking at embodied joint agency in human/ human versus human/ robotic and virtual agents. Specifically, I will outline the key role of the human embodiment and sense of self in establishing joint agency with artificial others. I will discuss key implications of these claims on recent efforts to design autonomous and interactive artificial others. I will introduce the notion of ‘hybrid agency’ to describe these new, technologically mediated ways to embody and control in tandem human and artificial minds and bodies in real and virtual environments.
Event date: 7/2/2024
Speaker: Prof. Anna CIAUNICA (University of Lisbon)
- Subjects:
- Technology
- Keywords:
- Technology -- Social aspects Human-computer interaction -- Psychological aspects Artificial intelligence
- Resource Type:
- Video
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Video
The seminar commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation) of PolyU. This was followed by Prof. Leng’s presentation. He first provided a brief background about shape memory polymers (SMP), pointing out that these smart materials can reversibly change between permanent and temporary shapes in response to changes in external stimuli such as temperature. Next, he gave an overview of the researchers from different scientific research institutions and universities around the world who specialise in SMP research, and the types of SMP materials that HIT researchers focus on. He said that SMP are hard to actuate and their recovery strength and speed are low, and so relevant solutions to these challenges are important for the development of SMP composites (SMPC). Prof. Leng then gave examples demonstrating how SMPC can be prepared through actuation methods involving different stimuli such as heat, electricity, magnetism, radio frequency, solution/water, light, etc. He mentioned that SMPC can be used to prepare various structures for aerospace, smart manufacturing, photoelectric applications, microelectromechanical systems applications, and smart clothing. After that, Prof. Leng introduced 4D printing, a novel additive manufacturing process for producing printed objects that can adaptively change their configurations/properties in response to external stimuli. He mentioned that 4D printing is important for producing a range of SMPC-based materials for biomedical applications. To conclude, Prof. Leng said that SMP research is a fast-growing emerging research field. He anticipated that shape memory smart structures incorporated with sensors, actuators, and controllers, would be widely used in aerospace, civil aviation, automotive, energy and daily life.
Event date: 15/07/2024
Speaker: Prof. LENG Jinsong
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Shape memory polymers Polymeric composites Additive manufacturing Smart materials
- Resource Type:
- Video
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Video
The seminar commenced with a welcome speech and speaker introduction by Prof. CHEN Qingyan, Director of the PolyU Academy for Interdisciplinary Research (PAIR). In his presentation, Prof. Cao stated that urban environment engineering seeks to apply system engineering to solve complex urban problems. He highlighted that interdisciplinary research that combines scientific and mathematical approaches is crucial for understanding the mechanisms and laws concerning the complex interactions between humans and the ecological environment. Prof. Cao emphasised that the modelling of urban pollution involves a mix of techniques, including remote sensing, big data, computational simulation, the Internet of Things, artificial intelligence, digital twins, etc. He gave various project examples to explain how different techniques can be used for scientific monitoring, fast prediction, assessment and regulation of urban pollution. To conclude, Prof. Cao pointed out that advancements in urban environment modelling and intelligent control can build the scientific foundation for sustainable urban development.
Event date: 22/05/2024
Speaker: Prof. CAO Shi-Jie
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Environmental Engineering
- Keywords:
- Urban ecology (Sociology) Urbanization -- Environmental aspects Urban pollution
- Resource Type:
- Video
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Others
Dr. Tulio Maximo is an Assistant Professor at The Hong Kong Polytechnic University School of Design. Tulio aims to improve society collaboratively by including individuals and institutions in knowledge development. His research interests include intergenerational and inclusive design, mobility devices, sitting ergonomics, design-led social entrepreneurship, healthcare services, and inclusive education. Tulio teaches ergonomics, capstone projects, and cooperative projects and has created the elective subject Design Meets Disabilities. He has received numerous awards for his design and teaching, including the UGC Teaching Award 2022 as an Early Career Faculty Member and the Red Dot Product Design Award 2022 for the design of the Omni Study System for children living in subdivided flats. Tulio’s teaching philosophy is inspired by value creation education and universal design for learning, and he advocates empathy as a core teaching and learning strategy. In this case study of teaching good practices, Tulio share how he uses empathy as a core teaching strategy.
- Subjects:
- Good Practices
- Keywords:
- Effective teaching Teaching
- Resource Type:
- Others
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Video
Empathy is the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation. It helps students to gain insight into the experiences of a diverse population. As a teacher, I believe empathy is key to forging the creative leaders of tomorrow and instilling the goal of a more equal and diverse society. Here, I explain how I use empathy as a core teaching strategy to apply theoretical content to solve real-world problems, encourage my students to practice those theories and stand in my students’ shoes to improve my teaching.
- Subjects:
- Good Practices
- Keywords:
- Effective teaching Teaching
- Resource Type:
- Video