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e-book
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
- Subjects:
- English Language
- Keywords:
- Business writing Business communication Textbooks
- Resource Type:
- e-book
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e-book
Writing in College is designed for students who have largely mastered high-school level conventions of formal academic writing and are now moving beyond the five-paragraph essay to more advanced engagement with text. It is well suited to composition courses or first-year seminars and valuable as a supplemental or recommended text in other writing-intensive classes. It provides a friendly, down-to-earth introduction to professors' goals and expectations, demystifying the norms of the academy and how they shape college writing assignments. Each of the nine chapters can be read separately, and each includes suggested exercises to bring the main messages to life. Students will find in Writing in College a warm invitation to join the academic community as novice scholars and to approach writing as a meaningful medium of thought and communication. With concise discussions, clear multidisciplinary examples, and empathy for the challenges of student life, Guptill conveys a welcoming tone. In addition, each chapter includes Student Voices: peer-to-peer wisdom from real SUNY Brockport students about their strategies for and experiences with college writing. While there are many affordable writing guides available, most focus only on sentence-level issues or, conversely, a broad introduction to making the transition. Writing In College, in contrast, provides both a coherent frame for approaching writing assignments and indispensable advice for effective organization and expression.
- Subjects:
- English Language
- Keywords:
- English language--Composition exercises Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
Rather than present students with a broad, novice-level introduction to geography, emphasizing places and vocabulary terms, this text approaches geography as experts understand the discipline, focusing on connections and an in-depth understanding of core themes. This thematic approach, informed by pedagogical research, provides students with an introduction to thinking geographically. Instead of repeating the same several themes each chapter, this text emphasizes depth over breadth by arranging each chapter around a central theme and then exploring that theme in detail as it applies to the particular region. In addition, while chapters are designed to stand alone and be rearranged or eliminated at the instructor's discretion, the theme of globalization and inequality unites all of the regions discussed. This core focus enables students to draw connections between regions and to better understand the interconnectedness of our world. Furthermore, the focus on both globalization and inequality helps demonstrate the real-world application of the concepts discussed. Colonialism, for instance, rather than a historical relict, becomes a force that has shaped geography and informs social justice. This thematic approach is also intended to facilitate active learning and would be suitable for a flipped or team-based learning-style course since it more easily integrates case studies and higher-order thinking than the traditional model. Each chapter begins with a list of learning objectives. This text was written with the backward course design model in mind and the content of each chapter was structured around these learning objectives. Because of this backward design focus, the length of each chapter is considerably shorter than most traditional textbooks. The intention is for the instructor to supplement the text with problems, case studies, and news articles and to use the text as a springboard for discussing deeper issues. The chapters are written in an accessible style, often addressing the student directly, and the author's voice has intentionally tried to remain present in the text. Following the Washington Post's gender-inclusive style guide, the singular they is intentionally used throughout the text. Rhetorical questions are also used to help students reflect on concepts and to encourage them to dig deeper and consider concepts from different perspectives.
- Subjects:
- Geography
- Keywords:
- Human geography Geography Textbooks
- Resource Type:
- e-book
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e-book
World History: Cultures, States, and Societies to 1500 offers a comprehensive introduction to the history of humankind from prehistory to 1500. Authored by six USG faculty members with advance degrees in History, this textbook offers up-to-date original scholarship. It covers such cultures, states, and societies as Ancient Mesopotamia, Ancient Israel, Dynastic Egypt, India's Classical Age, the Dynasties of China, Archaic Greece, the Roman Empire, Islam, Medieval Africa, the Americas, and the Khanates of Central Asia.It includes 350 high-quality images and maps, chronologies, and learning questions to help guide student learning. Its digital nature allows students to follow links to applicable sources and videos, expanding their educational experience beyond the textbook. It provides a new and free alternative to traditional textbooks, making World History an invaluable resource in our modern age of technology and advancement.
- Subjects:
- Cultural Studies and History
- Keywords:
- History Ancient Religions Civilization Medieval Textbooks
- Resource Type:
- e-book
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e-book
"University Success has a student-friendly format arranged to help you develop the essential skills and provide the information you need to succeed in university. This is not a textbook full of theory and extensive detail that merely discusses student success
- Keywords:
- Textbooks Life skills
- Resource Type:
- e-book
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e-book
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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e-book
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
- Subjects:
- Physics
- Keywords:
- Thermodynamics Physics Magnetism Electricity
- Resource Type:
- e-book
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e-book
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book