iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.
Jim Bull, Co-founder and chief creative officer of Moving Brands, discusses his own professional path. He was instrumental in developing an innovative approach to branding, storytelling and experience design. His deep understanding of how to create successful brands has enabled Moving Brands to help define internationally known brands such as Apple, Google, Nokia, Microsoft and Stella McCartney.
In this dynamic lecture, he speaks about his 16 years of running a creative, global business—when to take risks, how to win work and why you need to pick a leader.