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Results for: Creator / Instructor Chen, Dong Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Zhengzhou Zheng Fang Yuan Hotel | GreatCase100

This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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